A landscape project is bought once and for the long term, while lawn mowing is ordered every week. We build ads so big projects come in before spring and maintenance services fill the whole season.
Landscape Design We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
Most work starts in spring, but decisions about projects are made back in winter. Launching ads in April means competing for clients who've already chosen a contractor.
A landscape project, a lawn with irrigation and a one-off mowing have different value and different audiences. Without separate campaigns, the budget goes to cheap one-time orders.
Clients want to see finished gardens. Text ads with no portfolio on the site and no video lose to those who show completed projects.
Clients live in cottage communities and suburbs. Targeting only the city misses the core audience, while overly broad targeting collects leads where crews won't go.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
Separate campaigns for landscape projects, lawns and irrigation, and maintenance, with landing pages for each service.
How it works 02Videos of completed gardens for private homeowners — building desire and trust before the season.
How it works 03Visual ads with garden photos on YouTube, Discover and Gmail for audiences interested in gardening and home improvement.
How it works 04Brings back, closer to the season, people who viewed the portfolio or design page in winter.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
We design your yard, lay sod, install irrigation and maintain your garden.
A designer visits your property, assesses the soil and terrain, and proposes solutions.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Lead volume peaks in spring, with a second wave in fall, when trees are planted and yards are prepared for winter. Decisions on large projects are made in winter, so design and video campaigns start before the season, while maintenance services are advertised from spring to fall.
We split services into design projects, construction work and maintenance, and identify the cottage communities and suburbs where you work.
We review pages with completed projects and set up leads, calls, messengers and import of contract statuses from your CRM.
In winter we launch video, Demand Gen and Search for design projects; in spring, Search for lawns, irrigation and maintenance.
We reallocate the budget between projects and maintenance based on crew workload and contracts, and from fall we build audiences for the next season.
Answers to the questions business owners ask most often before launch.
For projects — in winter, when homeowners plan the season. For lawns, irrigation and maintenance — from early spring. That way your schedule is already full before the peak, and you're not competing for the last available orders.
We combine geography — cottage communities and suburbs in your area — with keywords about yards, houses and gardens. In video campaigns we add audiences interested in gardening and home improvement, and we include portfolio visitors in remarketing.
As an entry point — yes, if your crews have free time. But these leads should be tracked separately from projects and not allowed to take the whole budget. It's best when one-off mowing turns into regular maintenance.
Advertise design projects, maintain remarketing audiences and run videos of completed yards. The budget is smaller, but it builds a pipeline of projects for spring.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
We use cookies
Necessary cookies keep the site working. Analytics and marketing cookies help us improve the site and show relevant ads. You can change your choice at any time. Privacy policy
Є українська версія цієї сторінки
Українською
