A beauty salon sells many services, each with a different price and a different path to booking. We build ads around the services that are most profitable for you and count bookings, not clicks.
Beauty Salons We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
A blowout and complex coloring bring the salon very different profit and take up stylists' time differently. Advertising the “salon in general” brings people in for the cheapest services.
For coloring or a haircut, the deciding factors are a specific stylist's portfolio and reviews. Service pages without work samples and stylist names lower the conversion rate from ads.
The cost of coloring depends on hair length and thickness, so an exact price can't be given before a consultation. Without an honest “starting from” price and an explanation, people go where the price is shown.
A new stylist's schedule needs to fill up fast. Without separate campaigns for specific services, ads keep sending clients to stylists who are already fully booked.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
Separate campaigns for profitable services — coloring, hair treatments, bridal looks — leading to the service page and online booking.
How it works 02Google Maps ads for “beauty salon near me” and “haircut near me” searches, with directions, calls and your rating.
How it works 03Drives online bookings using photos of your stylists' work and audience signals from your client list.
How it works 04Videos of stylists at work in YouTube Shorts and Discover build demand for advanced coloring techniques and new services.
How it works 05Brings back people who viewed the price list and portfolio, and reminds clients when it's time for a color refresh or treatment.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
We'll choose the shade and technique at a consultation. Professional hair color only.
Choose your stylist and time online. Every colorist's portfolio is on our website.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Bookings rise before New Year's and other holidays, and during prom and wedding season, when demand for hairstyles and makeup jumps sharply. In summer, some clients leave on vacation, then come back in late summer and fall looking for hair repair and coloring.
Together with you, we pick the services with the best margins and open slots, and set up conversions for online bookings, calls and messenger clicks.
We launch Search campaigns by service, leading to pages with “starting from” prices and portfolios, plus Google Maps ads.
We compare cost per booking by service and stylist, turn off unprofitable services, and add negative keywords for training, jobs and DIY recipes.
We launch remarketing to clients who are due for a color refresh, and test Performance Max and Demand Gen featuring your stylists' work.
Answers to the questions business owners ask most often before launch.
Those with healthy margins, open time in the schedule and search demand. Most often, that's advanced coloring, hair treatments, and bridal and evening looks. We use cheap “door-opener” services carefully so they don't eat up the entire budget.
Not necessarily exact ones, but a reference point helps. An honest “starting from” price with an explanation of what affects the cost filters out the wrong clients before the click. Price assets in Google Ads let you show this right in the ad.
Yes. For a new stylist or one with open availability, we create a separate ad group and a page featuring their work. Once their schedule fills up, we reallocate the budget to others.
We limit the role of discounts in ads and focus on the stylists, the products and their work. A first-visit discount can be tested, but we evaluate it by repeat visits, not by the number of first bookings.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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