A house is built once in a lifetime, after months of choosing a building method, plan and contractor. We build ads that filter out people who are only dreaming and bring in those with a plot and a budget.
Home Builders We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
Months pass from the first search to the contract: choosing a building method, plan, financing and contractor. Ads need to stay with the person the whole time, not just catch the first click.
A noticeable share of inquiries are people “just checking the price” with no plot, permits or financing. The sales team spends time on conversations while the ads count them as success.
People fear missed deadlines and budget overruns. They need real projects, construction videos, a clear contract and stage-based payment.
Clients choose a contractor long before work starts. If you turn off ads in the off-season, you lose people who are planning next year's build right now.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
Searches by building method, house plan and turnkey service, with a separate page for each house type.
How it works 02Video tours of completed homes and construction stages for people choosing a building method and contractor.
How it works 03House plan catalogs and photos of finished homes on YouTube, Discover and Gmail to stay in front of people during a long decision.
How it works 04We bring back people who viewed plans or estimates with examples of completed homes and an invitation to tour a site.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
We lock the estimate and schedule into the contract. Pay by stage after each sign-off.
Catalog of one- and two-story house plans. We adapt the plan to your plot.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Building season runs from spring to late fall, but the contractor decision is often made earlier, in fall and winter. So in the off-season we collect requests for consultations and estimates, and in spring we step up ads for people who want to get the shell up this season.
Together with your sales team we describe who becomes a client: region, plot, budget, building method. We build the campaign structure and negative keywords around this profile.
We add questions about the plot, timeline and budget to the forms, and add a house plan catalog and clear work stages with payment terms to the site.
We launch Search campaigns for key building methods, site videos for YouTube and Demand Gen, and remarketing across the whole decision cycle.
We send lead statuses from your CRM to Google Ads and move bidding to qualified inquiries and signed contracts.
Answers to the questions business owners ask most often before launch.
Yes, that's exactly when many people choose a plan and contractor for the next season. In winter we focus ads on consultations, estimates and plan catalogs, and in spring on starting work quickly.
With several tools together: a form with qualifying questions, negative keywords like “diy” or “free drawings,” and CRM status imports. That way the algorithm learns from people who are actually building.
Yes, if you build there. We set geotargeting by your service area and by the cities people most often move from to the suburbs. It's important that your site shows where you've already built homes.
A video tour of a finished home, short clips of the stages (foundation, shell, roof, utilities) and a conversation with an engineer about the building method. These videos answer the client's main question: can they trust you.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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