We build ads that count revenue and margin, not clicks: a clean Merchant Center feed, a well-designed Performance Max and Shopping structure, and accurate purchase tracking with value.
Online Stores We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
Large marketplaces and aggregators show up for almost every product search and carry a wide assortment. A store needs its own offer and a precise split of budget toward products where it's truly competitive.
Titles without specs, empty GTINs, inaccurate categories and disapproved items in Merchant Center limit impressions before bidding even comes into play. Feed quality is half the success of shopping ads.
A campaign with a good ROAS can lose money if it sells low-margin products. Without tagging your assortment by margin, the algorithm optimizes for turnover, not earnings.
Performance Max readily takes brand traffic and warm audiences who would have bought anyway. Without separating brand and non-brand, it's hard to see how many new customers ads actually bring.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
The core sales campaign with a feed: asset groups by category and margin, brand exclusions, a new customer acquisition goal.
How it works 02A standard Shopping campaign for manual control over search terms, negative keywords and bids on specific product groups.
How it works 03Non-brand category searches and a separate brand Search campaign, so you see each area's contribution honestly.
How it works 04Dynamic remarketing for viewed and abandoned-cart products, excluding people who have already purchased.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
Products in stock at our own warehouse. We ship daily; pay by card or cash.
Easy exchanges and returns, no hassle. Support via messengers and phone.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Peak periods for most stores are Black Friday, the weeks before New Year, Valentine's Day and March 8 (International Women's Day), plus back-to-school prep in August. We prepare the feed, budgets and bids in advance: we update sale prices, add promotions in Merchant Center and apply seasonality adjustments for short sales.
Google Ads restrictions in this niche
Merchant Center requires your site to show contact details and shipping, payment and return terms, and the price and availability in the feed must match the product page. Mismatches often lead to account suspension for misrepresentation, so we check these before launch.
We check Merchant Center, feed quality and product statuses, and set up purchase tracking with value, enhanced conversions and Consent Mode v2.
We tag products with custom labels by margin, price, bestsellers and stock levels so budget can be managed by profitability.
Performance Max by margin group, standard Shopping campaigns for search term control, a separate brand Search campaign and dynamic remarketing.
Once there's enough data, we move to Target ROAS (tROAS), regularly clean up search terms and update the feed.
Answers to the questions business owners ask most often before launch.
For most stores, Performance Max with a feed becomes the foundation because it covers all Google inventory and works well with conversion value. We keep standard Shopping campaigns where manual control is needed: new products with no history, narrow categories, price testing or strict search term limits. They often run together with a clear split of products between campaigns.
Yes. We tag products by margin with custom labels in the feed and spread them across campaigns with different ROAS targets. If needed, we pass cost of goods sold to see profit reports. That way the algorithm doesn't chase expensive but low-profit sales.
We look at the price competitiveness report in Merchant Center and impression share for key products. We focus budget on items where the store has an edge in price, availability or service. In the ads, we highlight what sets you apart: fast shipping, expert advice, convenient returns.
Brand Search is usually inexpensive and protects against traffic being intercepted by competitors and resellers. But we run it as a separate campaign and exclude the brand from Performance Max so it doesn't inflate the results of non-brand campaigns.
Access to Google Ads, Merchant Center, GA4 and Google Tag Manager, or to your site's admin panel. We'll also need margin information by category and a list of priority products. If any of this doesn't exist yet, we'll set it up from scratch.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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