Cosmetics are bought regularly, and fragrances are often given as gifts. We build ads that bring in new buyers, bring back loyal ones and account for the margin of every brand and category.
Cosmetics & Fragrance We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
One item comes in several shades and sizes, and sets duplicate individual products. Without proper variants, GTINs and clear titles, the feed confuses both shoppers and Google.
In fragrance, shoppers are wary of fakes and compare prices carefully. The ad and the page need to remove that doubt: official supply, certificates, reviews, clear returns.
Cream or shampoo runs out, and the customer buys again. If ads don't distinguish new buyers from returning ones, you overpay for people who would have come back without them.
Niche and mass-market cosmetics have very different margins, and distributor terms change. Without tagging the assortment, the algorithm scales what sells easily but earns little.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
Core sales with a feed, asset groups by skincare category and brand, and a new customer acquisition goal.
How it works 02Searches by skin type, ingredient or product name, plus the store's brand Search.
How it works 03Bid control on popular fragrances and bestsellers, where price competition is fiercest.
How it works 04Reminders about viewed products and repeat purchases of products that run out, based on customer lists.
How it works 05Gift collections and new arrivals on YouTube Shorts and Discover before the holidays.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
Creams, serums and SPF for every skin type. We'll help you build a routine in chat.
Official supply from distributors, certificates for every brand. We ship daily.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Peak weeks come before Valentine's Day, March 8, New Year and on Black Friday, when demand for fragrances and gift sets rises. Interest in sun protection grows in spring and summer, while everyday skincare sells evenly year-round.
Google Ads restrictions in this niche
Cosmetics aren't a restricted category, but Google disapproves ads with medical claims like “cures acne” or “removes wrinkles for good,” and before-and-after images may be restricted. We word claims about results carefully, without guaranteeing outcomes.
We organize shade and size variants, GTINs, brands and titles with product type and purpose. We check that product pages remove doubts about authenticity.
We upload customer lists, turn on the new customer acquisition goal and set a separate value for first purchases.
Performance Max by category and margin, brand and topic Search, and dynamic remarketing for viewed products.
Before the holidays we prepare gift asset groups and Merchant Center promotions, and after the season we shift budget back to repeat purchases.
Answers to the questions business owners ask most often before launch.
We don't compete on price alone: we highlight authenticity, samples, gift wrapping and fast shipping. We focus budget on fragrances where your price and availability are competitive, and support the rest with brand Search and remarketing.
Yes. We upload customer lists to Google Ads and turn on the new customer acquisition goal in Performance Max. Then you can either show ads only to new buyers or value them higher than returning ones.
Each shade is set up as a variant with its own ID and image but a shared group code. That way shoppers see exactly the color they were looking for, and out-of-stock shades don't eat the budget.
We avoid medical claims and guaranteed results, and describe the product's ingredients and purpose. We make sure the site copy doesn't contradict the ads, because ad review also takes the landing page into account.
It works well for new arrivals, private labels and gift seasons, when people need to see the product and its texture. For everyday skincare, most sales come from Performance Max and Search, while video supports awareness.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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