Insurance means an expensive auction and strict ad review. We help you meet Google's financial services requirements, write accurate copy and set up bidding so your budget goes to policies, not empty quotes.
Insurance Companies & Brokers We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
Retail products like car liability insurance attract aggregators with big budgets. We look for where you can actually win — corporate programs, niche products, your brand, specific regions — and don't burn budget on the most expensive generic queries.
Insurance is a financial service, so Google may require advertiser verification, and claims about price, payout speed or coverage must match the policy terms. We check the copy and website before launch to avoid disapprovals and suspensions.
Policy calculators are also filled in by people who are just comparing prices. If you optimize for quotes, the system brings browsers, not buyers. We send paid policies and signed contracts with the premium amount to Google Ads.
Corporate health or property insurance contracts are renewed once a year, and several people make the decision. We work with remarketing, content for CFOs and HR, and reminders ahead of the renewal date.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
Separate campaigns for each product and for corporate programs, so you manage budget by policy value rather than from one shared pot.
How it works 02For selling retail policies online: paid purchases with value as conversions, and brand exclusions so it doesn't duplicate Search.
How it works 03We bring back people who got a quote but didn't pay, and remind them to renew their policy closer to the expiry date.
How it works 04Reaching HR managers and business owners on YouTube, Discover and Gmail with content about corporate insurance.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
We'll find a health insurance plan for your team and compare terms across insurers.
A dedicated manager supports your contract and helps with every insurance claim.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Retail products depend on travel: demand for green card and travel insurance rises before vacations and holidays. Corporate contracts are more often reviewed during budget planning at the end and start of the year, so we ramp up B2B campaigns in advance.
Google Ads restrictions in this niche
Insurance is a financial service. Google may require financial services advertiser verification — the list of countries and requirements changes periodically, so we check them before launch. The website must show accurate company and license details, and claims like “lowest price” or “claims never denied” are acceptable only if the policy terms back them up.
We find out whether financial services verification is required in your regions, prepare company and license details, and check the website and copy for accurate claims.
We set up conversions for policy payments with value, enhanced conversions and CRM contract imports for corporate leads.
We build campaigns for each product and separately for corporate programs, with negative keywords against agent jobs, disputes with insurers and educational queries.
Once enough data builds up, we move to Maximize conversion value or Target ROAS and reallocate budget across products.
Answers to the questions business owners ask most often before launch.
For financial services, Google may require separate advertiser verification, and the requirements depend on the country where ads are shown. We check the current rules for your regions, help prepare the documents and only then launch campaigns. This protects you from disapproved ads on day one.
Competing head-on for generic queries is expensive. We focus on where you have an edge: corporate programs, niche products, claims service, your brand. For retail policies we optimize for payments, not quotes, so you pay for real buyers.
Yes, if it's directly supported by the policy terms and your company's practice. Google's policies and the law require claims to be accurate and not misleading. We word your advantages specifically but without exaggeration.
We link every lead to your CRM, and once a contract is signed we send an offline conversion with the premium amount to Google Ads. For long cycles we add intermediate stages — qualified lead, proposal sent. That gives the algorithm signals long before the contract is signed.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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