We bring people who are ready to learn, not just collect freebies, to your webinars, trial lessons and consultations. We optimize ads for payments from your CRM, not for the number of sign-ups.
Online Courses & Schools We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
A free webinar collects lots of contacts, but most people never make it to the live session or the payment. If the algorithm optimizes only for sign-ups, those are exactly the users it finds.
People watch several webinars, read reviews, compare programs and come back weeks later. Without remarketing and proper attribution, ads look unprofitable even though they're what drives the sales.
Big platforms and course aggregators compete for generic searches like “online courses.” A smaller school does better coming in through specific professions, skills and audience goals.
Launch videos and banners quickly wear out the audience, and their performance drops. You need a steady flow of new angles: lesson snippets, instructors, student stories.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
Captures high-intent demand for professions, skills and programs and sends it to the course page or a trial lesson.
How it works 02Shows the instructor and lesson snippets to people interested in the topic, building trust before the first webinar.
How it works 03Drives webinar and lead magnet sign-ups from YouTube, Discover and Gmail using audience signals and your customer lists.
How it works 04Brings back people who signed up for a webinar but didn't pay, and those who viewed the course curriculum.
How it works 05Scales sales once CRM payments flow into the account regularly and the algorithm has data to learn from.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
Practice on real-world tasks, with work reviews and feedback from your instructor.
Book a trial lesson and explore the curriculum. Installment payments available.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Demand for learning rises from late August to October and after the New Year holidays, when people plan career changes. Interest dips in summer, which makes it a good time to build remarketing audiences and test creatives before the fall launch.
We set up conversions for sign-ups, trial lessons and payments in GA4 and GTM, and connect enhanced conversions and offline conversion import from your CRM.
We launch Search campaigns for specific courses and use negative keywords to cut out searches like “download course” or “torrent.”
We prepare scripts for short videos and launch YouTube and Demand Gen for webinar sign-ups with audience signals.
We pass sales value to Google Ads, shift bidding from sign-ups to payments and run remarketing by funnel stage.
Answers to the questions business owners ask most often before launch.
Most often the algorithm optimizes for the cheapest action — a sign-up — and finds people who only want free content. We send payment data and sales value from your CRM to Google Ads so bidding works toward an audience that's ready to pay. We also check whether traffic comes from searches by people looking to get the course for free.
They do different jobs. Search catches people already looking for a specific course, but its volume is limited. YouTube and Demand Gen create demand and warm up the audience through the instructor and the content. For most schools we combine both and allocate the budget based on results in payments.
In advance: first we build an audience through a webinar or lead magnet, then warm it up with remarketing closer to the start of sales. Algorithms need time to learn, so launching ads a few days before the start is usually not very effective.
When a lead comes in, we store the Google click ID or the data for enhanced conversions for leads. When the manager closes the deal, the payment is imported from your CRM into Google Ads as an offline conversion. That way the system sees which campaigns and searches lead to real sales.
Ideally, yes. The page should match the search and the ad: curriculum, format, instructor, duration, payment options. A generic page listing all courses usually converts worse. If you don't have such pages, we can build them alongside the ad launch.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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