You can get plenty of trial sign-ups and still very few paying customers. We set up Google Ads so the algorithm learns from activations and payments, and campaigns run in the right markets and languages.
SaaS & IT Products We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
Optimizing for sign-ups quickly fills your trial with people who never come back to the product. We send activations, upgrades to a paid plan and subscription value from your CRM or billing to Google Ads so bidding works toward paying users.
People compare solutions and look for alternatives to well-known tools. You can bid on these keywords, but using other companies' trademarks in ad text may be restricted. We move them into a separate campaign with an honest comparison page and its own budget.
Different languages, bid levels, time zones and currencies. We split campaigns by market, target people by presence rather than interest in a location, and never mix expensive and cheap countries in one budget.
Several people choose the product, and the path from first visit to payment takes weeks. We keep interest alive with remarketing, product demo videos on YouTube and case studies for each role in the company.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
The core: category, pain point and use-case queries, plus separate campaigns for brand and competitor searches.
How it works 02Educational videos and product demos for people who don't yet know about the solution, and for remarketing to site visitors.
How it works 03Finding new users similar to your paying customers on YouTube, Discover and Gmail, based on customer lists.
How it works 04We nurture people who signed up but didn't pay with case studies, webinars and trial expiry reminders.
How it works 05Only after paid conversion values are set up, and with brand exclusions so you don't pay for people already searching for you by name.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
Deals, calls and emails in one window. We'll help migrate data from your old system.
Integrates with telephony, messengers and email. Support in Ukrainian and English.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Demand for B2B software follows the business calendar: fewer decisions during holiday weeks and peak vacation season, more at the start of each quarter and year, when budgets are approved. For international campaigns we account for each country's holidays, business days and time zones.
We define what counts as activation and a paid conversion, and work with your product team to send events via GTM, a server-side integration or CRM import.
We choose priority countries, split campaigns by market and language, prepare localized landing pages and exclude regions where you don't sell.
We start with category and pain-point Search, with brand and competitors run separately. In parallel, we launch YouTube with product demos to warm up audiences and for remarketing.
We shift optimization from sign-ups to paid conversions with value and scale the markets and channels with the best return.
Answers to the questions business owners ask most often before launch.
At launch, sign-ups give the algorithm enough signals, but that's only the first step. As soon as activation and payment data is available, we send it to Google Ads and move bidding to those events. Otherwise the system learns to bring people who sign up easily, not people who pay.
Bidding on these keywords is allowed, but using another company's trademark in ad text may be restricted at the owner's request. We put these queries in a separate campaign, write copy without competitor brands and send traffic to an honest comparison page. It's more expensive but highly targeted traffic, so we evaluate it separately.
We split campaigns by market and language so each budget is managed separately. We target people who are actually located in the country, localize copy and landing pages, and account for time zones in the ad schedule and sales team availability.
Complex products are easier to explain on video: what the interface looks like, what problem it solves, how long setup takes. Short demos warm up cold audiences, and longer videos in remarketing help people who are already comparing solutions.
Then the primary conversion is a qualified demo request, followed by CRM statuses: demo held, proposal, payment. We set up enhanced conversions for leads so these stages flow back into Google Ads, and optimize campaigns for leads that turn into deals.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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Є українська версія цієї сторінки
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