We fill group and private classes through trial lesson bookings and level tests. We split ads by language, format and goal: conversational skills, exam prep, classes for kids.
Language Schools We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
A free trial lesson is easy to fill, but some people come only for that. What matters is counting not bookings but those who paid for a course, and passing that data to Google Ads.
Generic searches about learning English are crowded with big online schools with serious budgets. A school with physical branches does better betting on the neighborhood, group format and specific learning goals.
Parents of schoolchildren, IT professionals, people preparing to relocate and university students all search differently and respond to different arguments. Mix them in one campaign, and the ads become generic and less relevant.
Enrollment comes in waves, and group spots are limited. Ads should ramp up before new groups start and ease off when the schedule is already full.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
Captures searches by language, level, format and neighborhood and sends them to a page with the schedule and trial lesson booking.
How it works 02Shows the school on Google Maps to people nearby, which matters especially for kids' groups and after-work evening classes.
How it works 03Reminds people who took the level test or viewed the schedule but never signed up.
How it works 04Introduces your teachers and lesson format to ease the common fear of “I'll never be able to speak.”
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
We'll assess your level with a free test and find a group that fits your schedule.
Speaking practice from the first lesson. Morning and evening groups, in person and online.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
The main enrollment waves come in late August and September and in January, after the holidays. In summer, demand for group courses drops while interest in intensives and exam prep grows, and the motivation to learn a language often comes from a move or a new job.
We split campaigns by language, student age and goal: conversational skills, international exams, language for work.
We set up conversions for the level test, trial lesson bookings and calls, and connect payment import from your CRM.
We optimize your Google Business Profile, add location and call assets, and set up location targeting around your branches.
We prepare ads and budget for the September and January intakes in advance and run remarketing for those who put off the decision.
Answers to the questions business owners ask most often before launch.
Yes, it's the standard entry point to the funnel in this niche, but it needs qualification. We add a few questions about goals and level to the form and gradually shift optimization to payments from your CRM. That way ads bring more people who actually plan to study.
Not by trying to outbid them on generic searches. It's more effective to work with specifics: neighborhood and branch, prep for a particular exam, language for a profession, kids' groups. These searches have lower competition and higher intent.
Yes, and the right way is to do it in separate campaigns or ad groups. Each language has its own demand volume and cost per student, so we allocate the budget separately and see results for each one.
They do, but we address the ads to parents: they look for classes near home or their child's school, a convenient schedule and qualified teachers. Local targeting and a Google Business Profile with reviews are especially important for these campaigns.
We cut the budget for full programs or switch ads to a waitlist and the next intake. That way you don't pay for leads you can't serve, and you stay in touch with interested people.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
We use cookies
Necessary cookies keep the site working. Analytics and marketing cookies help us improve the site and show relevant ads. You can change your choice at any time. Privacy policy
Є українська версія цієї сторінки
Українською
