Cosmetology combines a long search for the right specialist with strict rules for advertising medical procedures. We build campaigns that pass ad review, lead to a consultation and don't promise what can't be promised.
Cosmetology Clinics We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
Injectable procedures involve prescription drugs, and their names can't be used in ads. Careless wording leads to disapproved ads or limited ad serving.
Before a procedure, people research the doctor, their training, the clinic and the reviews. Ads that lead to a generic page with no specialists or explanations rarely end in a booking.
What's routinely posted on Instagram is often restricted in Google ads. Creatives have to be built around the doctors, the treatment room and an explanation of the procedure, not photos of results.
The first visit is often a consultation, while revenue comes from treatment courses. Without data on actual payments, the algorithm optimizes for consultations after which people never come back.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
The main channel: separate campaigns for device-based treatments, skincare and consultations, with wording that complies with healthcare content policies.
How it works 02Google Maps ads for “cosmetologist near me” searches, with the clinic's rating, address and booking.
How it works 03Drives consultation bookings once there are enough conversions, with carefully reviewed copy and images that avoid before-and-after shots.
How it works 04Videos in which a doctor explains a procedure and answers common questions build trust before anyone visits the website.
How it works 05Tactfully brings back visitors to procedure pages — without referencing personal appearance flaws, as personalized advertising policies require.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
Medically trained cosmetology doctors. We choose your treatment after a skin exam.
Device-based treatments and professional skincare in a modern clinic. Book online.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Peels, deep cleansing and intensive treatments are in season in fall and winter, when the sun is less intense; some of them aren't recommended in spring and summer. Before holidays and wedding season, demand grows for quick skincare treatments, and laser hair removal often starts in the fall so the course is complete by summer.
Google Ads restrictions in this niche
Google restricts advertising for healthcare services and prohibits promoting prescription drugs, so we don't use the names of injectable drugs or their brand names in ads. Before-and-after photos and promises of specific results are restricted in ads, and remarketing copy can't refer to personal appearance flaws. We also take into account that injectable procedures in Ukraine are classified as medical practice, so our ads focus on the doctors and the consultation.
We review the website and copy for compliance with Google's healthcare policies, remove risky wording and photos, and set up conversions for bookings, calls and messengers.
We launch Search campaigns by procedure group and Google Maps ads, with negative keywords for training, at-home cosmetics and jobs.
We monitor ad statuses and quickly fix any restrictions, and compare procedures by cost per booking and by how many people actually show up for their visit.
We add doctor videos on YouTube and tactful remarketing, and upload paid treatment courses as offline conversions so the algorithm looks for clients who go on to book procedures.
Answers to the questions business owners ask most often before launch.
Advertising the service itself is usually allowed, but with restrictions: prescription drug names and brand names are prohibited in ads, and the wording has to be appropriate. We build these campaigns around a doctor's consultation and the aesthetic goal, and review the copy and landing pages in advance. The final decision on each ad rests with Google's ad review.
Google restricts such images for cosmetic and medical procedures, especially in personalized ads, because they can encourage negative body image. That's why we build ad creatives around the doctors, the equipment and explanations of the procedures.
We set up status syncing from your CRM or booking log: came in for a consultation, paid for a procedure, bought a course. This data is sent back to Google Ads as offline conversions, and campaigns optimize for real sales rather than inquiries.
Those with steady search demand that don't fall under strict restrictions: facials, peels, device-based treatments, laser hair removal. They bring in new clients, to whom the doctor can suggest other procedures after a consultation.
We look at the reason given in the policy violation, fix the copy, image or landing page, and resubmit the ad for review. If the disapproval is a mistake, we appeal it through Google. Given the nature of this niche, we build time for ad review into the launch plan.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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