A restaurant competes not only on its food but on whether guests find you when they're looking for a place for dinner, a date or a banquet. We build ads for each of these occasions and track real bookings.
Restaurants We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
Dinner for two, a birthday, a corporate party and a business lunch are different people with different check sizes. One campaign for everything mixes them up and hides what actually makes the restaurant money.
A venue for a celebration or corporate event is chosen over weeks, comparing several places. Without remarketing and an easy inquiry form, guests get lost between their first site visit and the decision.
Tables are booked by phone, through reservation platforms, in messengers or on Instagram. If those channels aren't connected to Google Ads, the system optimizes blind.
People searching “best restaurants in kyiv” want rankings and lists, not a specific venue. You need precise keywords by cuisine, neighborhood and occasion to pay for intent, not curiosity.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
Separate campaigns for table bookings, banquets and corporate events, each with its own ads and landing pages.
How it works 02Google Maps ads for people choosing where to eat tonight, with directions and calls in one tap.
How it works 03Drives banquet inquiries and online bookings using photos of your rooms and dishes, plus audience signals from your guest list.
How it works 04Videos and photos of your dishes in YouTube Shorts, Discover and Gmail ahead of corporate party season and major holidays.
How it works 05Brings back people who viewed the banquet menu or venue page but didn't submit an inquiry.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
Seasonal chef's menu, a summer terrace and a private room. Book a table on our website.
Birthdays and corporate parties: we'll tailor the menu to your budget and guest count.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Over the week, demand shifts toward Friday evenings and weekends, while business lunches carry the weekdays. Banquets and corporate parties peak in late November and December, with another peak in spring around graduations and wedding season; in summer, terraces take center stage.
Google Ads restrictions in this niche
Ukrainian law heavily restricts the advertising of alcoholic beverages, and Google also has separate policies for this category. That's why we don't build ads around wine, cocktails or the bar menu: the focus is on the food, the venue, the occasion and the service. We also review landing pages before launch.
We review the website, booking platform and Google Business Profile. We set up conversions: bookings, banquet inquiries, calls, directions and messenger clicks.
We launch Search separately for tables, banquets and corporate events, plus Maps ads and remarketing to visitors of your banquet pages.
We filter out searches about jobs, recipes and delivery (if you don't offer it), adjust the ad schedule for evenings and weekends, and test ads.
We add Demand Gen or Performance Max for the upcoming holiday season and shift budget to the campaigns with the best cost per banquet inquiry.
Answers to the questions business owners ask most often before launch.
Many booking platforms let you send events to Google Analytics 4 or install Google Tag Manager. If that's not possible, we track clicks on the booking button and calls as micro-conversions. Confirmed bookings from a form on your website can be sent back to Google Ads as offline conversions.
Yes, they're different jobs. A banquet has a longer decision cycle, more people involved in the choice and a different value for the restaurant. A separate campaign lets you give it its own goal and budget without mixing up the stats.
You can set an ad schedule and bid adjustments by hour and day of the week. But evening tables are often booked during the day, so we first look at when people actually search and book, and only then narrow the schedule.
Ads will bring people to your profile, but they decide based on your rating and reviews. That's why we recommend building a process for collecting guest reviews alongside the launch. We'll show you how to do it without violating Google's review policies.
Ideally, yes. A page with venue photos, capacity, sample menus and a short inquiry form converts better than a generic homepage. If you don't have one, we can design and build it.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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