A manicure is a service people come back for regularly, and they choose a studio close to home or work. We bring in people looking for a nail tech nearby and help turn a first visit into a regular appointment.
Nail Studios We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
A single manicure doesn't cost much, so an expensive click can easily eat the entire margin of the first visit. Payback has to be calculated across several repeat visits, not the first one.
Many nail techs work from home or rent a chair and undercut on price. A studio needs to clearly show its advantages: sterilization, quality products, a stable schedule and easy booking.
Clients are paying more and more attention to how tools are cleaned. If your website and ads say nothing about sterilization, some people simply won't risk booking.
Many studios take bookings on Instagram, and ads look ineffective because those inquiries never make it into the stats. You need a clear conversion point: online booking or a trackable click to a messenger.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
Google Maps ads for “manicure near me” searches — the main source of new clients for a studio near home or the office.
How it works 02Separate ad groups for manicures, pedicures, extensions and two-tech simultaneous services, leading straight to online booking.
How it works 03Reminds clients about a fill a few weeks after their visit and brings back people who started booking but didn't finish.
How it works 04Short videos of nail designs in YouTube Shorts and Discover for people nearby who haven't found their nail tech yet.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
E-file manicures, long-lasting gel polish and nail art. All tools are fully sterilized.
Choose your nail tech and time online. We'll send a Telegram reminder the day before.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Manicure demand is stable and recurring, picking up before New Year's, holidays, proms and vacations. In spring and summer, interest in pedicures and bright designs grows, and within the week most bookings fall on evenings and weekends.
We set up online booking and messenger click tracking, and update your Google Business Profile with photos of your work, services and prices.
We launch Google Maps ads and Search within easy reach of the studio, with separate ad groups for manicures, pedicures and extensions.
We exclude searches about training, gel polish products and equipment, boost ads during hours with open slots, and test ads about sterilization and designs.
We launch fill-reminder remarketing for past clients and Demand Gen with design videos for new people nearby, and measure payback by repeat visits.
Answers to the questions business owners ask most often before launch.
Manicure payback should be calculated not on the first visit but on how many times the client comes back. We set up ads narrowly — around your studio's neighborhood and high-intent searches — and make sure the cost of a new client matches their value to you.
We track clicks from the website or ads to Direct and messengers as conversions. That's not the booking itself, but it lets us compare campaigns. It's more reliable to add online booking or a simple form — then measurement becomes accurate.
Yes, for many clients it's one of the key factors in choosing a studio. A short headline or callout about sterilization and single-use files removes doubt before the click. What matters is that the website and the studio itself back it up.
Not on price, but on what they often lack: sterilization, a stable schedule, several nail techs, online booking and a guarantee on the polish. These are exactly the advantages we put in the ads and on the landing page.
Yes, it's separate demand with its own seasonality: people search for it much more actively in spring and summer. A separate ad group lets you boost pedicures in season and keep their stats apart from manicures.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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