Turnkey renovations are chosen over weeks: people compare estimates, look at portfolios, read reviews. Our job is to be there at every stage and tell a real client apart from someone just collecting prices.
Apartment Renovation We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
Weeks pass between the first website visit and a signed contract. If you judge ads by the first clicks, it looks like they don't work, even though they're what generates future deals.
“Cost per m2” searches bring both serious clients and people collecting estimates to compare. Without lead qualification in the CRM, the algorithm learns from any lead.
Clients fear missed deadlines and cost overruns. Ads need a page with real projects, work stages and contract terms; otherwise an expensive click doesn't become a lead.
A company can only handle a limited number of projects at once. Ads should run steadily — without gaps between projects and without a flood of leads no one can take on.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
The main lead source: “turnkey renovation,” “new build renovation,” “bathroom remodel,” with separate ad groups and landing pages.
How it works 02We stay in touch throughout the decision cycle, showing the portfolio, work stages and reviews to people who've already visited the site.
How it works 03Short videos from job sites and step-by-step walkthroughs for people choosing a contractor right now — building trust before the call.
How it works 04Visual ads featuring finished interiors on YouTube, Discover and Gmail for audiences interested in renovation and home improvement.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
We handle everything, from rough work to final finishes. Weekly photo reports.
See real projects and work stages. Request a free on-site measurement.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
The busiest period runs from spring to fall, though interior work continues all year. Separate waves of demand come when new buildings are handed over and many owners look for a contractor at once. Because of the long decision cycle, ad results should be judged over several months, not a week.
We agree on which projects you want — size, property type, minimum budget — and how your manager rates lead quality in the CRM.
We review landing pages: portfolio, stages, contract terms, the measurement request form. If needed, we help improve them.
We launch Search by renovation type with negative keywords for DIY and jobs, plus remarketing and video for people still choosing.
We import “measurement done” and “contract signed” statuses with value from your CRM via offline conversion import or enhanced conversions for leads.
Answers to the questions business owners ask most often before launch.
Leads appear within the first weeks, but in renovation a lot of time usually passes between a lead and a contract: measurement, estimate, approvals. That's why we evaluate campaigns by the CRM funnel and don't draw hasty conclusions from a short period.
You can't eliminate them completely, but you can reduce their share. Honest wording about your work format and minimum order helps, along with qualifying questions in the form and CRM status import so the algorithm sees which leads reached a contract.
Renovation is bought on looks and trust. Short videos from job sites show the quality of work better than text and help you stay top of mind for someone who spends weeks choosing a contractor.
Yes, if that's your focus. We build a separate keyword set, add neighborhood and residential complex names to keywords where it makes sense, and send traffic to a page with typical solutions for new apartments.
Build one first. For an expensive service with a long decision, a page with real projects is the main argument. We can develop a landing page for your ads as a separate service.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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