A dental patient isn't looking for “a clinic” but for a solution: stop the pain today, get an implant, straighten their teeth. We build ads around these searches and count booked appointments, not clicks.
Dental Clinics We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
Someone in pain looks for help right now on their phone and calls the nearest clinic, while an implant patient compares options for weeks. When everything sits in one campaign, the budget gets eaten either by urgent clicks with no treatment plan behind them or by expensive searches that don't lead to a quick inquiry.
Implants, orthodontics and prosthetics are big decisions, so patients read reviews, look into the dentist and come back several times. Without end-to-end analytics, it looks like the ads aren't working, even though the booking happens later by phone.
The main objections are pain, worry that the plan will be “padded,” and an unfamiliar dentist. Ads and landing pages need to address them with facts — anesthesia, dentists' photos and experience, a transparent estimate — not generic “quality and affordable” claims.
A large share of inquiries come in by phone. If the front desk doesn't pick up at lunch or in the evening, or doesn't record where the patient came from, ad spend disappears unnoticed. We set up call tracking and schedule call assets around front desk hours.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
The foundation: separate ad groups for emergency care, implants, orthodontics, pediatric visits and hygiene, each with its own ads and pages.
How it works 02Your Google Business Profile and location assets put the clinic on Maps for “dentist near me” searches and lead to directions or a call.
How it works 03Extra reach for high-ticket services across Search, Maps and YouTube — only with quality conversions and no health-based audiences in the signals.
How it works 04Short videos with a dentist and a tour of the clinic ease fear of the visit and support brand searches.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
Exam, 3D scan and treatment plan before any work begins. We explain every step.
Modern anesthesia and a transparent estimate. Book online or give us a call.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Emergency care is needed year-round, and the hottest hours are evenings, weekends and holidays, when many clinics are closed. High-ticket planned services usually dip during vacation season and the New Year holidays and pick up in the fall and early in the year, while pediatric visits rise before the school year.
Google Ads restrictions in this niche
Dentistry is a healthcare topic, so Google reviews it more closely. What we take into account: we don't mention prescription drugs, including anesthetics, in ads; before-and-after images and photos of surgery, blood or surgical stages can be disapproved or restricted as shocking content; claims like “guaranteed pain-free” or “implants for life” are a risk under the unreliable claims policy. Health is a sensitive category for personalized advertising: remarketing and Customer Match based on treatment are restricted, and ad copy must not imply that you know about a person's condition. That's why we get most traffic from Search and Maps, where ads show based on the query, and use contextual targeting and broad audiences for reach. We also check copy against Ukrainian law on advertising medical services.
Together with you, we decide which services to advertise first — implants, orthodontics or general dentistry — and match them against chair availability, so ads don't bring in patients for dates that aren't available.
We set up GA4, GTM, call tracking, online booking and messenger events, and Consent Mode v2. Without this, Smart Bidding can't learn from bookings.
Separate campaigns for urgent and planned searches, negative keywords (training, jobs, “DIY”), call, location and price assets, and copy free of medical promises.
Every week we clean up search terms, compare bookings against actual visits from the CRM, and shift budget to where patients come in for treatment, not just a free checkup.
Answers to the questions business owners ask most often before launch.
To a limited extent. Google classifies health as a sensitive category, so remarketing lists and Customer Match in healthcare accounts may get a restricted status, and ads can't imply treatment of a specific person. We focus on Search and Maps, and build repeat contact through brand searches, YouTube and contextual placements.
We split searches by intent. “Toothache,” “dentist near me” and “24 hour” lead to a call and directions, while “implants cost” or “braces reviews” lead to a page with treatment stages, dentists and a consultation form. That way, each patient sees a relevant offer, and bids reflect the value of the inquiry.
Both, but with different weight. Calls and online bookings are fast conversions for automated bidding, while actual visits and treatment starts are uploaded from the CRM as offline conversions. Then the algorithm learns to find patients who make it to the chair, not just those who call.
For hygiene, cavity treatment and consultations, yes: price assets and “from” prices in the copy filter out unqualified clicks. For implants and orthodontics, it's hard to give an exact price before an exam, so it's more honest to list the consultation fee and explain on the page what makes up the estimate.
It can work as an entry service if the clinic has a solid process for planning further treatment. Without that control, such a campaign brings in people who only come for the promotion. We track how many patients come back for treatment or orthodontics after a cleaning, and decide whether to scale based on that.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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