Marketing Research Before You Launch Ads

You can, but then you pay for the test yourself, and it often leads to the wrong conclusions: the campaign failed because of the wrong queries or a weak offer, yet the takeaway becomes that Google Ads doesn't work. Research removes the obvious mistakes before launch, so your first spend already works toward results rather than toward finding a direction.

Usually one and a half to three weeks, depending on the number of business lines and regions and on how quickly we get data from your side. We give you an exact timeline after the brief.

Answers to the brief, access to your existing analytics and ad accounts if you have them, and data on your economics: average order value, margin and the share of leads that become sales. A short conversation with someone who talks to customers every day helps a lot. All data stays confidential.

From public sources: the Google Ads Transparency Center, where advertisers' active ads are visible, as well as search results, websites, prices and reviews. We don't use gray-hat methods, and we don't claim to know competitors' exact budgets, because there's no honest way to get those numbers.

We take the average order value or customer lifetime revenue, your margin and the share of leads that turn into sales. That gives us the maximum cost per lead at which advertising doesn't lose money, and we set the target below it so you keep a profit. For e-commerce, we calculate the minimum ROAS the same way, accounting for different category margins.

Yes. You own all the materials and can use them with any team. If we also manage your ads, the research becomes the basis of the strategy and moves straight into campaign setup with no time lost.

We do research with a specific goal: an effective ad launch. Every finding has a practical use: queries, negative keywords, the offer, the media plan, KPIs. No theoretical chapters that nobody revisits after the presentation.