We bring in customers searching for repairs on their specific make and a specific service nearby, from diagnostics to transmission repair. We count calls and bookings, not clicks.
Auto Repair Shops We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
People don't search for “auto repair” — they search for “Skoda timing belt replacement” or “BMW automatic transmission repair.” A generic ad loses to shops that match the exact make and job and send the click to the right page.
Searches like “how to replace brake pads yourself,” “buy car parts” or services you don't offer eat the budget without a single booking. Without ongoing negative keyword work, this happens every day.
When a car breaks down, the driver calls the few nearest shops on Maps. If your business profile is weak, reviews are thin and the number isn't visible in the ad, the call goes to the shop next door.
Today you're booked a week ahead, tomorrow the lifts are empty. Ads should work toward open hours and the jobs your shop actually makes money on, not run the same way every day.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
Separate ad groups by car make and job type, with precise copy and a link to the page for that specific service.
How it works 02Visibility on Google Maps and for “near me” searches among drivers within the radius customers actually travel from to your shop.
How it works 03We bring back people who checked repair prices but didn't book, and remind past customers about seasonal maintenance.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
We agree on the price before work starts. OEM parts or proven aftermarket options.
Engine, suspension and gearbox repair. We show you old parts and send a photo report.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Demand for auto repair is steady year-round but comes in clear waves: spring brings post-winter maintenance and suspension repairs, fall brings cold-weather prep and batteries, and summer brings AC work. We prepare separate ads and budgets for each wave in advance.
We identify which jobs and car makes bring the shop the most profit and where you have open hours, and start advertising there.
We build Search campaigns with ad groups for specific services, prepare negative keywords and update your Google Business Profile for Maps visibility.
We set up GA4, GTM, call tracking and online booking conversions so you can see which searches lead to real cars in your bays.
Every week we clean up search terms, shift budget to profitable jobs and adjust the ad schedule to match bay capacity.
Answers to the questions business owners ask most often before launch.
In most cases, yes, if you actually service those cars. A trademark owner can file a complaint with Google, and then use of the name in ad text will be restricted. We monitor ad statuses and keep backup copy without the make so the campaign never stops.
They work together. A Search campaign captures specific searches like “automatic transmission repair,” while Maps reaches people looking for a shop nearby right now. For Maps, a complete Google Business Profile with reviews, photos and up-to-date hours is critical.
We set up tracking for calls, forms and bookings and, where possible, import results from your CRM or shop management software. That shows which searches ended in a visit and payment, and which ended in a price question.
Yes, if it's an entry service: a satisfied customer often comes back with a bigger repair. But we keep bids and budget for these searches lower than for engine or transmission repair, and we evaluate results with repeat visits in mind.
The first calls usually come right after launch and ad review. The first weeks go into cleaning up search terms and calibrating bids, after which the campaign runs more steadily. The exact pace depends on your city, competition and budget.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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