We build Google Ads as a sales system: strategy, accurate tracking, a well-planned campaign structure and daily optimization toward real leads. The account and data stay yours.
Full launch: Search, Performance Max or Shopping with a feed, remarketing: from ₴24,000
Google Ads is an auction that shifts every day: competitors adjust their bids, new search queries appear, and automated bidding algorithms learn from your data. A campaign that is set up and left alone gets slowly eaten away by irrelevant queries and false signals. That is why we don't just work with buttons in the interface. We work with the economics: how much you can afford to pay for a customer and how to get that customer for less.
Smart Bidding optimizes for exactly what you feed it. If every visit to the contact page counts as a conversion, the system will buy page views, not customers. Accurate data is the first condition for performance.
Irrelevant queries, ads showing at night for a business that doesn't take calls, Performance Max pulling in branded traffic: each of these small things quietly takes a share of the budget. You only see it through regular analysis.
Performance Max, AI Max for Search campaigns and broad match deliver reach, but without negative keywords, audience signals and exclusions they easily drift into cheap, untargeted traffic. We set the guardrails that keep automation working for you.
Cost per lead depends not only on the bid but also on the offer, the website and how quickly inquiries are handled. We look at the whole path from search query to sale and tell you plainly where customers are being lost.
The ads are running, but we get few leads, and most of them aren't the right fit.
I don't understand what exactly I'm paying for or which campaigns bring in sales.
Our contractor reports clicks and impressions, not leads and revenue.
Our cost per lead goes up every month, and no one explains why.
The account is registered to the agency, and I'm afraid of losing access to it.
We launched Performance Max, and now I have no idea where the budget is going.
A concrete list of what we do. We tailor the scope to your project after the brief.
Strategy and research
Tracking and analytics
Structure and campaigns
Ads and creatives
Launch
Daily management and optimization
Reporting and communication
We build the campaign mix around your business model and budget. Pick a type to see what it looks like and when it works best.
We show your ad to people who are searching for your service or product right now. We build the structure, copy and bids so your budget goes to queries with purchase intent, not random clicks.
Search 
YouTube 
Gmail 
Maps One campaign that runs across Search, Shopping, YouTube, Display, Discover, Gmail and Maps. We give the algorithm the right data and guardrails so it finds new customers instead of cannibalizing your brand.
Google Search on a computer: the person types “running shoes”, a “Sponsored products” row appears with photos, prices, stores and delivery, and the cursor expands one product card with details.
Product ads with a photo, price and store name in Search, on the Shopping tab, in Images and on YouTube. We start with your Merchant Center feed, because it determines which queries your products show for and how.
YouTube in-stream ad: before the video, an ad for the Movnyk online school plays with a “Sign up” button; after 5 seconds a “Skip” button appears, and a companion banner sits under the player.
Video campaigns that make your brand familiar before people start searching: a format matched to the goal, audiences with search intent, videos that hook viewers early and honest measurement of demand impact.
Ads in the YouTube, Discover and Gmail feeds that reach people before they start searching. Visual ads, lookalike audiences and conversion-based bidding turn that interest into leads and sales.
Banners on websites, in apps and in Gmail that bring back warm audiences and remind people about you in the right context. No budget wasted on accidental clicks in games or on sites built just for ads.
We bring back people who have already visited your site, watched your videos or are in your customer database. We segment them by depth of interest and recency and show each one a relevant next message.
We show your location to people searching nearby: on Google Maps, in local search and on YouTube. The foundation is a well-kept Google Business Profile, and the result is calls, directions and visits.
App ad: the Movnyk ad marked “Ad” is the first Google Play search result; the person taps “Install” and sees “Open” once the download finishes. These ads run on Google Play, Search, YouTube, Discover and in other apps.
We promote your app on Google Play, Search, YouTube, Discover and partner apps. We optimize not for cheap installs but for the actions that make money: sign-ups, orders, subscriptions.
Three questions, and you’ll see the campaign mix we usually start with for similar businesses.
A document with goals, allowable cost per lead, campaign selection, budget split and a testing plan. You can review and discuss it before launch.
We build everything in your own Google Ads account and work in it through our manager account. The account, its history and its data stay with you, whatever happens with our partnership.
Conversions in Google Ads and GA4 that count real leads, calls and purchases, with documentation of what is tracked and how.
A clear dashboard with key metrics: spend, conversions, cost per lead, ROAS. The data updates automatically, so you don't have to wait for a report.
Short weekly updates and a monthly report with conclusions and a plan for the next period. Numbers always come with an explanation of what's behind them.
One specialist who knows your business and your account, is always reachable and is accountable for the decisions made in it. Not a new manager every month, and not generic support.
Transparent stages with estimated timelines. At every stage, you know what’s happening and what you’ll get.
We get to know your business, margins, sales process and constraints. If you've run ads before, we review the account, analytics and website.
We analyze demand, competitors and the audience, calculate your allowable cost per lead, build a media plan and agree on it with you.
We set up or fix GA4, GTM and Google Ads conversions, and make sure every lead and call is recorded exactly once.
We build the structure, keywords, negative keywords, ads and assets, run through the checklist and launch campaigns under close monitoring.
We work in cycles: search term and data analysis, hypotheses, tests, bid and budget changes. Every decision is recorded in the change log.
We sum up the results: what worked, what didn't, where to reallocate budget and which hypotheses to test in the next period.
You pay the ad budget directly to Google. Setup starts from ₴10,000, with 50% off on a contract of 3 months or more.
For local businesses and a first structured launch.
from 12,000 ₴ / mo
Ad budget ₴15–60k per month
For businesses scaling across several Google channels.
from 20,000 ₴ / mo
Ad budget ₴60–200k per month
For large accounts, multiple markets and languages.
from 30,000 ₴ / mo
or 10% of ad spend, whichever is higher
Ad budget from ₴200k per month
All pricing: launch, audits, analytics, websites
As a Google Partner agency, we can apply a Google promotional offer for partners’ clients to a new Google Ads account. You spend the amount set by the offer on ads within 60 days, and Google adds promotional ad credit to the account. Depending on the offer, the credit can match what you spent.
The credit is not a refund: it’s Google promotional credit for ads and can’t be withdrawn or used for other charges. The offer is for businesses that haven’t advertised on Google Ads before and for accounts with no other promotions applied. Google decides on availability, amount and crediting under the offer terms.
Didn’t find your answer? Message us — we’ll reply within one business day.
Ask a questionYou do. We create a Google Ads account for your company or work in your existing one, and get access through our manager account. If we stop working together, the account stays with you, along with its full history, settings and data.
Google grants this status to agencies that have certified specialists, a sufficient volume of client ad spend and well-managed accounts. Google checks compliance with its requirements regularly, so the status isn't granted once and for all. For you, it's independent confirmation of the team's qualifications.
Search campaigns can bring in inquiries right after ad review if there's demand in your niche. But the first weeks are a learning period: the algorithms gather data while we clean up search terms and test ads. Cost per lead is best judged once the learning period is over and a few optimization cycles have run.
It depends on your niche, location, competition and goals, so we calculate it at the strategy stage instead of naming a number at random. The main benchmark: the budget should generate enough conversions for the algorithms to learn and for you to draw conclusions. We'll show you several scenarios and the logic behind each one.
Yes, as well as with every other campaign type: Search, Shopping, YouTube, Demand Gen, Display and remarketing. We launch Performance Max once there are accurate conversions and enough data, and we set it up with controls: brand exclusions, negative keywords, quality asset groups and audience signals. Without them, the campaign easily hands the budget to cheap but low-quality traffic.
Yes. We start with an audit of tracking, structure, search terms, bids and ads. Then we propose a plan of changes and roll them out gradually, so the algorithms don't have to relearn from zero and the accumulated history isn't lost.
Your Looker Studio dashboard is available at all times. We send a short update every week and a full report with conclusions and a plan every month. If something important happens, such as a sudden change in spend or conversions no longer being recorded, we let you know right away.
No one can honestly guarantee a specific number of leads or a position in the auction: results also depend on the market, the offer, the website and how inquiries are handled. We guarantee the process: accurate data, regular optimization, transparent reporting and an explanation for every decision. And if we see that the problem lies outside advertising, we tell you so directly.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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