Your niche has two different customers: the one whose breaker tripped and lights went out, and the one planning to rewire a new apartment. We split them into separate campaigns so each sees the right ad.
Electrical Services We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
A call-out for a burnt outlet and a full rewiring job have different value and different decision speeds. In one campaign, the bid strategy can't tell them apart, and the budget gets diluted.
During power outages, searches for generator, inverter and backup power hookups spike. Campaigns for these waves need to be prepared in advance, not thrown together in a rush.
People search for “how to replace an outlet myself,” electrician jobs or the local power utility's contacts. Without systematic negative keywords and search term reviews, a noticeable share of the budget goes to these clicks.
Electrical work is a safety issue, and customers want to see that a qualified professional will show up. Ads without specifics on certification, warranty and experience lose to those that show it.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
Separate campaigns for emergency call-outs and planned installation, with different ads, ad schedules and bid strategies.
How it works 02A Google Business Profile with reviews and Maps visibility for “electrician near me” searches, where decisions are made in minutes.
How it works 03Expanded reach for backup power and full rewiring once the CRM has collected enough qualified leads to learn from.
How it works 04Brings back people who studied the rewiring or inverter installation page but put off the decision.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
Rewiring, panels and outlets, inverter or generator hookups. We cover the whole city.
Certified electricians. We explain the cost before work begins. Call us today.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Emergency demand is steady all year, while planned work picks up during renovation season, from spring to fall. Power outages create separate waves of interest in generator, inverter and backup power hookups, so we keep these campaigns ready in advance.
We divide the work into emergency call-outs, installation and backup power, and define the minimum order and service area for each.
We set up calls from ads and the website, estimate forms, call tracking and CRM status import to see which inquiries became orders.
Search with call and location assets plus callouts about the warranty, Maps via your Business Profile, and negative keywords for DIY, jobs and the power utility.
Every week we clean up search terms and adjust the radius and schedule; once offline conversions build up, we move to bidding on qualified leads.
Answers to the questions business owners ask most often before launch.
We prepare a separate campaign for generator, inverter and backup power hookups in advance, with its own ads and budget. When demand rises, you just turn it on or raise the budget instead of building it from scratch. It's important that your crews can handle the leads, or ads will only make the queues longer.
Yes. We set a radius around your base or several locations, target people who are physically in the area and exclude places you don't serve. In large cities it sometimes makes sense to split the city into zones with different bids.
Specifics: what work you do, whether there's a warranty, how pricing works, whether you work weekends. For electrical services, mentions of technician qualifications and compliance with safety codes work well. Vague “fast and high-quality” claims do almost nothing.
Most often these are informational searches like “how to wire an outlet” or broad match without negative keywords. We regularly review search terms and keep the ones where people are looking for an electrician, not instructions.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
We use cookies
Necessary cookies keep the site working. Analytics and marketing cookies help us improve the site and show relevant ads. You can change your choice at any time. Privacy policy
Є українська версія цієї сторінки
Українською
