No one buys a solar power system or backup power setup on impulse: people run the numbers, compare equipment and look for an installer they can trust. We guide them from the first search to a signed contract.
Solar & Energy Independence We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
Weeks pass between the first search and a contract: consultations, power calculations, equipment comparisons. Judging ads by the last click alone is wrong here.
Demand spikes during power outages or when they're expected, and drops when the situation stabilizes. Budget and messaging need to respond quickly to these shifts.
Some people want a turnkey system, others an inexpensive inverter for an apartment or a power bank. Without separate campaigns, expensive clicks go to low-ticket searches.
Customers fear a wrong calculation, weak equipment and an installer who disappears after payment. Ads need real projects, equipment documentation, and warranty and service terms.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
Separate campaigns for turnkey systems, apartment backup power and business solutions, each with its own ads and landing pages.
How it works 02Reviews of installed systems and explainers on how to choose one for people researching the topic now — building trust during consideration.
How it works 03Visual ads on YouTube, Discover and Gmail for audiences interested in energy independence and for lookalikes of your customers.
How it works 04We stay in touch throughout the decision cycle — power calculations, reviews, service terms — with people who've already visited the site.
How it works 05Sells equipment — inverters, batteries, panels — from a product feed, separately from turnkey installation.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
Hybrid systems, inverters and batteries for home and business. Design, install, service.
Our engineer sizes the system to your usage and walks you through options. Get a quote.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Demand for energy independence in Ukraine largely depends on the power supply situation: it rises during outages and ahead of the heating season. Panel installation is easier to schedule for spring and summer, so in fall and winter we focus more on backup power, and in spring on turnkey systems.
Google Ads restrictions in this niche
This niche isn't restricted, but Google reviews ads for compliance with its misrepresentation policy. Claims about payback, savings or full autonomy must be accurate and backed up on the website, and mentions of government programs must be current. If you offer installments or financing, we state the financing terms precisely.
We split the business into turnkey systems, apartment backup power and business solutions, and set a minimum ticket and landing page for each.
We set up quote requests, calls and messengers, and import “site survey,” “proposal” and “contract” statuses from your CRM.
We launch intent-based Search, YouTube and Demand Gen for the consideration stage, and remarketing for people who've already priced a system.
We keep ads and budget scenarios ready for sudden demand spikes and quickly reallocate them between segments.
Answers to the questions business owners ask most often before launch.
In this niche, the path from lead to contract is long, and some people are only curious about price. We split campaigns by ticket size, qualify leads in the form and import deal statuses from your CRM so the algorithm looks for people similar to those who bought.
We prepare backup power campaigns, ads and budget increase scenarios in advance. When demand rises, we scale what already has a history instead of rushing to launch something new. It's important that your sales team and installers can keep up with inquiries.
For high-ticket solutions — yes. Videos from real projects and explainers on choosing a system help someone who's been researching the topic for weeks and make you a familiar company before the first call.
Yes, but in different campaigns. Inverters and batteries are best sold from a product feed, while turnkey systems are sold through Search, video and remarketing optimized for contracts.
Only what you can back up with a calculation for a specific customer. General payback promises in ads are risky both under Google's policies and in terms of trust. It's better to offer a custom calculation.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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Є українська версія цієї сторінки
Українською
