We find what stops your website from turning ad traffic into leads, from slow loading and broken forms to faulty tracking and an unclear offer.
Technical & CRO website audit: from ₴12,000
A PageSpeed Insights report for the mobile version of a furniture company’s site: Core Web Vitals failed, the main content takes 4.1 seconds to appear, the performance score is 62 out of 100, and a list of what slows the page down.
A click heatmap of the mobile site: the “Get a price” button gets the most taps, people tap a project photo again and again because it does not open, and only 23% of visitors scroll down to the lead form.
A funnel in Google Analytics 4: of 4,820 landing-page visitors, 96 send a lead; the biggest loss is the form: 85% of the people who start filling it in never send it.
A technical and CRO audit report on a phone: 20 checks, three critical issues, five important ones and twelve that are fine, plus a plan of what to fix first.
Google Ads brings a person to your website, and from there everything depends on the page: whether it loaded quickly, whether it's clear what you offer, whether the form works. If the site loses visitors, you're paying for clicks that never had a chance to become leads. On top of that, a slow page and a mismatch with the ad lower your Quality Score, which makes every click more expensive.
On a mobile connection, people close a slow site before the first screen even appears. The ad click has already been paid for.
If conversions are duplicated or not recorded, Smart Bidding optimizes on false data, and you make decisions blindly.
A form that doesn't send emails, leads that land in spam, a call button that doesn't work on iPhone: problems like these can go unnoticed for months.
Landing page experience is one of the components of Quality Score. A relevant, fast and easy-to-use page helps you pay less for the same click.
We get plenty of clicks but almost no leads.
Customers tell us they couldn't submit the form or get through by phone.
The site takes forever to load on a phone.
Google Ads and GA4 show different conversion numbers, and I don't know which one to trust.
People land on the site and leave almost immediately.
The site was built years ago, and no one has checked whether it actually sells.
A concrete list of what we do. We tailor the scope to your project after the brief.
Speed and technical health
Mobile version and forms
Tracking and consent
Conversion (CRO)
Every issue is shown visually: where it is, how to reproduce it, why it matters and how to fix it.
Tasks sorted by their impact on leads and the effort to implement them. First come the fixes with the biggest effect for the least effort.
Tasks written so that your developer or our team can get to work without any extra explanations.
What is currently recorded in GA4 and Google Ads, what works incorrectly and what the correct setup should look like.
An online meeting where we explain the findings, answer your questions and help you plan the fixes.
Transparent stages with estimated timelines. At every stage, you know what’s happening and what you’ll get.
We get guest access to GA4, GTM, Search Console, Google Ads and Clarity, and confirm the key pages and target actions.
If Microsoft Clarity isn't installed yet, we set it up with Consent Mode in mind and collect session recordings and heatmaps on real traffic.
In parallel, we test speed, the mobile version, forms, indexing and tracking, and send test submissions.
We analyze the offer, page structure, trust signals, the GA4 funnel and visitor behavior in session recordings.
We put together a prioritized report, present the results and answer your team's questions.
We fix the price after the brief, so there are no surprises in the estimate.
Get a quoteDidn’t find your answer? Message us — we’ll reply within one business day.
Ask a questionA technical audit answers whether the site works correctly: speed, forms, indexing, tracking. A CRO audit answers whether it persuades: a clear offer, trust, an easy path to an inquiry. We do both, because a site can be technically flawless and still not sell.
PageSpeed Insights, Search Console, Clarity and GA4 give us data, but a specialist draws the conclusions. We walk through the customer journey manually, send test submissions and check tags in debug mode. You won't get an automated report with dozens of unprioritized items from us.
Clarity is a free Microsoft tool for heatmaps and session recordings. It shows where visitors click, how far down the page they scroll and where they click on elements that aren't clickable. It answers the question of why, which GA4 numbers can't. We set it up with user consent in mind and mask the data people enter into forms.
For the audit, guest access to GA4, GTM, Search Console and Google Ads is usually enough. Admin access is only needed to check specific settings, such as how forms are sent. We don't change anything on the site without your approval.
Anyone you choose: the report is written so that your developer can work with it. Or we can take on the fixes ourselves as part of our Website Fixes service.
The technical review alone takes a few business days. For the CRO part, it's best to collect behavioral data on real traffic, so a full audit usually takes up to two or three weeks. If Clarity is already installed and data has accumulated, the report will be ready sooner.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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