Tech is compared on price, specs and reviews. We build ads that show the exact model at the right price and don't burn budget on products with minimal margin.
Electronics & Gadgets We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
In electronics, price differences between stores are minimal, and margins on popular models are small. If bids ignore margin, ads easily sell at break-even or at a loss.
Shoppers search for a specific model and configuration. Without correct GTINs and the brand, storage and color in the title, a product doesn't make it into price comparisons and loses the auction.
Expensive tech is chosen over days: people read reviews, compare specs and come back several times. If attribution and remarketing don't account for this, early-funnel campaigns look unprofitable.
People commit to an expensive purchase where they see an official warranty, reviews, clear shipping and returns. Without these signals in the ad and on the page, a click rarely turns into an order.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
Sells the assortment with a feed split by margin and price range, separately for flagships and accessories.
How it works 02Precise bid control on specific models under price competition, plus negative keywords for repair and manual searches.
How it works 03Searches with models and specs, the store's brand Search and installment payment searches.
How it works 04Dynamic remarketing for viewed models and accessory upsells after purchase: cases, chargers, screen protectors.
How it works 05Short reviews of new models and explanations of how they differ, to support shoppers during a long decision.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
We'll help you pick a laptop for school, work or gaming. Free engineer consultation.
Genuine devices with manufacturer warranty. Inspect your order on delivery.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
The strongest periods are Black Friday, holiday gifts and back-to-school, plus demand waves after new model launches. In season, prices and auction competition change daily, so we monitor price competitiveness and adjust ROAS targets.
Google Ads restrictions in this niche
Google prohibits ads for counterfeits and replicas of branded electronics, as well as devices for covertly tracking people. If the store sells refurbished or used devices, their condition must be clearly stated in the feed and on the page, or Merchant Center will disapprove those items.
We check GTINs, brands, titles with model and specs, product statuses and price competitiveness in Merchant Center.
We tag the assortment with custom labels by margin, price range and category to manage flagships, the mid-range and accessories separately.
We launch Performance Max and standard Shopping campaigns with a clear product split, and track purchases with value, calls and installment applications.
We add dynamic remarketing for viewed models and accessory upsell scenarios, and optimize bids for profit.
Answers to the questions business owners ask most often before launch.
Competing on price alone is hard in electronics. We focus budget on models where your price is competitive, and for the rest we highlight other advantages: availability, fast shipping, expert advice, extended warranty or installment payments. We exclude items where you're consistently more expensive than the market.
A GTIN is the manufacturer's barcode that Google uses to match your product to the exact model, show it in price comparisons and pull in reviews. Without it, products appear less often or get limited. For branded electronics, it's a basic feed quality requirement.
Yes, but separately from the main devices. Accessories are cheaper and have different margins, so in a shared campaign they distort the ROAS target. They work best in remarketing and as post-purchase upsells.
We track the installment application as a separate conversion and import confirmed purchases from the CRM as offline conversions. That way the algorithm doesn't optimize for applications the bank ultimately declined.
We use data-driven attribution to account for all interactions, not just the last click. Remarketing reminds people of models they viewed, and Search campaigns capture return visits with the exact product name.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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