When a washing machine stops with water still inside, people need a technician right now. We build ads around the call and the home visit, and measure results by completed repairs, not clicks.
Appliance Repair We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
Customers call the first or second ad. If the line is busy or nobody answers, a competitor gets the job, and you're left with a paid click.
Many people search for what to do about a fault and try to fix the appliance themselves. These searches bring cheap clicks but rarely lead to a service call.
Some calls end with just a diagnosis: the customer decides to buy a new appliance. Without CRM data, the algorithm can't tell such a call from a full repair.
Technicians can't reach distant neighborhoods the same day. Ads should reflect your real service boundaries, not the whole city and its suburbs.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
Separate ad groups by appliance type — washing machines, refrigerators, dishwashers — with a call asset and a schedule matching dispatcher hours.
How it works 02A Google Business Profile with reviews and Maps visibility for “appliance repair near me” searches.
How it works 03Additional service calls once enough completed repairs have built up in the CRM for the algorithm to learn from.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
We repair washers, dishwashers, refrigerators and water heaters in your home.
We quote the price before the repair. Warranty on labor and parts. Call now.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Demand is generally steady all year, but in summer more requests come in for refrigerators and freezers. Voltage surges during power outages also add control board repairs, so we factor these periods into the budget and ads.
Google Ads restrictions in this niche
You can mention appliance brands in ads in line with Google's trademark policy, but you can't create the impression that you're the manufacturer's official service center if you aren't. We use phrases like “authorized service” only when it can be verified.
We define which appliance types you repair, the service boundaries for each technician and the hours you take calls.
We set up calls from ads and the website with a duration threshold, call tracking and import of “diagnostics” and “repair completed” statuses with value from your CRM.
We launch Search by appliance type and fault, a Google Business Profile, and negative keywords for DIY guides, spare parts for self-repair and jobs.
We shift bidding to completed repairs, adjust the radius and schedule, and turn off searches that only bring diagnostics without an order.
Answers to the questions business owners ask most often before launch.
Selectively. They bring people with a specific problem, but some of them want to fix the appliance themselves. We test these searches in a separate ad group with an ad about booking a technician and keep the ones that bring orders.
We count calls above a set duration as conversions, and the CRM determines final quality: diagnostics, repair or refusal. These statuses go back to Google Ads, and the bid strategy learns from real repairs.
Yes, in line with Google's trademark rules, but you can't present yourself as the manufacturer's official service. We write ads that match the search and don't mislead.
We narrow the radius or split the city into zones with different bids, target only people who are physically in the area and review the user location report. For distant neighborhoods, we can show a separate ad with an honest arrival time.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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