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About the agency

An agency that starts with research, not budget

We set up and manage Google Ads for small and mid-sized businesses. Before launch, we study your market, competitors and website, so your ads have something solid to stand on.

Get in touch Our principles
Our story

Why we work the way we do

AdsConcept grew out of a simple observation: ad budgets are most often lost not because of weak ads, but because of decisions made before launch. Campaigns get set up without an understanding of demand, traffic is sent to a page that doesn't sell, and conversions are counted in a way that makes the report say one thing while sales say another. We built the agency to take responsibility for the entire path from search query to inquiry, not just for the Google Ads account.

That's why every project starts with research. We study demand and seasonality in your niche, analyze competitors' ads and landing pages, and check your website, analytics and conversion tracking. Only then do we propose a campaign structure, a media plan and a bid strategy. It takes a little more time at the start, but your first spend goes toward testing well-founded hypotheses, not guesses.

For us, Google Partner status isn't a badge on the website. It's a working standard. Our specialists hold Google Ads certifications, the accounts we manage have to meet the program's requirements, and we keep constant track of changes in Google's products, from AI Max for Search campaigns to Consent Mode v2. We adopt new tools when they make sense for your business, not just because they're new.

Principles

Six rules we never break

01

Your account and data belong to you

Google Ads, GA4 and Google Tag Manager are created in your business's name or remain your property. We work through the access you grant us, so when our work together ends, the full history of your campaigns and data stays with you.

02

Research first, budget second

We don't launch ads at random. Before starting, we analyze demand, competitors, your offer and your website, so your first spend goes toward testing well-founded hypotheses.

03

Transparency for every hryvnia

All spend is visible in your Google Ads account. In our reports, we explain in plain language which campaigns, search terms and ads bring in leads and which only consume budget.

04

One accountable specialist

Your project has a dedicated specialist who knows your account, your niche and its change history. You never have to explain the context to a new person.

05

Data-driven decisions

We change campaigns based on properly configured conversions, search terms and GA4 data, not on gut feeling. We log significant changes so their impact can be evaluated.

06

An honest no if ads won't help

If the problem lies in your website, pricing or offer rather than in your ads, we tell you before launch. Sometimes the right first step is fixing the landing page or analytics, not increasing the budget.

Google Partner

What Google Partner status means

Google Partners is Google's program for agencies that manage Google Ads accounts. The status is granted to companies that meet the program's requirements, and it has to be maintained continuously. It doesn't mean that Google recommends the agency or guarantees the results of its work. It confirms that the team meets the program's established standards.

Google Partner
  • The agency's specialists hold current Google Ads certifications, which must be renewed periodically.
  • The accounts we manage must meet the program's performance requirements, including optimization score.
  • The agency must maintain the level of ad spend the program requires across the accounts it manages.
  • We have access to Google's partner support and training materials, and the opportunity to take part in testing select beta features.
Team

Who works on your project

Every project is handled by a team with clearly defined roles. One accountable specialist leads all communication.

Strategist

Researches the market, competitors and audience, helps shape your offer, and prepares the media plan and campaign goals. Makes sure your ads serve business objectives, not just in-platform metrics.

PPC Specialist

Builds the campaign structure and works with keywords, negative keywords, assets and bid strategies. Regularly analyzes search terms and optimizes the account based on data.

Analyst

Sets up GA4, Google Tag Manager, enhanced conversions and Consent Mode v2. Makes sure every lead and call is correctly recorded in Google Ads, and prepares the reports.

Web Developer / CRO Specialist

Runs technical website audits, fixes speed, forms and tracking, and builds landing pages. Looks for the points where visitors get lost on the way to an inquiry.

Designer and Copywriter

Writes copy for responsive search ads and landing pages, and prepares images and videos for Performance Max, Demand Gen and YouTube.

Process

How we work, step by step

  1. 01 1–2 days

    Brief and access

    We dig into your business, goals, margins and ad history. We request read-only access — no risk to your data.

    Clear goals and constraints
  2. 02 5–10 days

    Research and strategy

    Demand, competitors, audience, offer and unit economics. We calculate how much you can pay per lead for ads to pay off.

    Strategy and media plan
  3. 03 2–4 days

    Analytics and tracking

    GA4, Google Tag Manager, enhanced conversions, calls and forms. Without accurate data, Smart Bidding flies blind.

    Data you can trust
  4. 04 3–5 days

    Campaign launch

    Structure, keywords, ads, assets and audiences. We check that landing pages match what people search for.

    Ads go live
  5. 05 weekly

    Optimization

    Every week we clean up search terms, reallocate budget, and test ads and landing pages. Every change goes into the change log.

    Lower cost per lead
  6. 06 monthly

    Scaling

    Once campaigns are stable, we add channels, locations and new formats. A report and a call every month; the dashboard is always on.

    More sales
Commitments

What we guarantee every client

We don’t promise numbers we can’t control. But these things you always get.

A reply within one business day

We respond to project messages and questions within one business day at most. Urgent issues, such as stopped campaigns or disapproved ads, get top priority.

A monthly report and call

Every month, we send a report in plain language: what was done, what the data shows and what we plan next. We discuss it on a call where you can ask questions and influence priorities.

No long-term lock-in

We don't tie you to long-term contracts. You can end our work together with the notice period agreed in the contract: we want you to stay because of the quality of our work, not because of the terms of the deal.

Full account access

You have admin access to Google Ads, GA4 and Google Tag Manager at any time. We don't hide or lock anything, either while we work together or after it ends.

Who we work with

FAQ

About working with us

How does working together start?

With a short meeting where we learn about your goals and the current state of your ads and website. Then we get access to your existing accounts, run the research and audit, and propose a strategy and launch plan. Campaigns go live only once you approve the plan.

Do you guarantee results?

We don't promise a specific number of leads or cost per conversion: results depend on the market, your competitors, your offer and your website. Instead, we guarantee the process: research before launch, accurate tracking, regular optimization and transparent reporting. We set realistic benchmarks after analyzing your niche and discuss them openly with you.

Who will own the ad account?

You will. If you don't have an account yet, we create one for your business with your own payments profile and get access through our manager account. When our work together ends, all campaigns, data and settings stay with you.

Do you work only with Google Ads?

Google Ads is our core expertise: Search campaigns, Performance Max, Shopping campaigns, YouTube, Demand Gen and Display. Around it, we cover everything that affects ad results: marketing research, website audits and fixes, landing page development, analytics setup and conversion tracking.

Do you work with companies outside Kyiv?

Yes. We're based in Kyiv, but we work remotely with businesses all over Ukraine. Meetings are held online, and access, reports and communication don't depend on which city you work in.

Let’s talk

Tell us about your business — we’ll propose a plan

Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.

  1. 01 A short call or chat We clarify your niche, goals and what you’ve already tried.
  2. 02 Ads and website review We check the account (read-only access), tracking and landing pages.
  3. 03 Action plan You get a list of issues and priorities — even if you don’t work with us.

We reply within 1 business day

By clicking the button, you agree to our privacy policy. No spam. We reply within 1 business day.

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