In delivery, the winner is whoever shows up at the moment of hunger and lets people order without extra steps. We optimize campaigns for real orders and their value, not for clicks or menu views.
Food Delivery We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
Big delivery platforms dominate search results and take a commission on every order. Direct orders through your website or app are more profitable, but without clear advertising, customers go to the aggregator out of habit.
People you can't deliver to also search “pizza kyiv.” Without location targeting matched precisely to your delivery zones, budget goes to people outside your radius.
A sushi set for a group and a single burger are completely different money. If Google Ads only sees that an order happened, without its value, the algorithm learns to bring in small orders.
Delivery makes money on customers who come back. Without separating new and returning customers, ads pay for people who would have ordered anyway.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
Captures high-intent searches by cuisine, dish and delivery area, while a separate brand campaign keeps competitors from intercepting your name.
How it works 02Optimizes for order value and covers Search, YouTube, Discover and Gmail only within your delivery zones.
How it works 03Appetizing videos and photos in YouTube Shorts, Discover and Gmail build demand for new items, sets and promotions among people in your zones.
How it works 04Brings back people who added dishes to the cart but didn't check out, and reminds regulars about new items.
How it works 05If you have your own app, an App campaign drives installs and first orders in it.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
We make your rolls after you order, not in advance. Thermal boxes keep them fresh.
Order on our website or Telegram bot and get a bonus on your next order.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Delivery demand grows in the cold season, in bad weather, before New Year's and on holidays, as well as on weekend evenings and during major sports broadcasts. There are two clear peaks during the day — lunch for offices and dinner at home — so we set the ad schedule and bids separately for each.
We set up order tracking with value through GA4 and Google Tag Manager, enhanced conversions, and tracking of orders from your Telegram bot or phone system. New customers are flagged separately.
We launch Search campaigns by cuisine and dish, targeted only to your delivery zones, plus a brand campaign to defend against competitors.
Once order data builds up, we add Performance Max optimized for value and remarketing to abandoned carts.
We allocate budget to the lunch and dinner peaks, test Demand Gen with dish videos and, once there's enough data, switch to Target ROAS.
Answers to the questions business owners ask most often before launch.
Yes, if the goal is more direct orders through your website, bot or app. An aggregator brings volume but takes a commission and keeps the customer for itself. Google Ads helps you capture people searching for your exact cuisine and move them into your own channels.
We set up call tracking from ads and the website, and confirmed orders from your CRM can be sent back to Google Ads as offline conversions. That way the algorithm sees the full picture, not just online checkouts.
As a rule, yes. Competitors and aggregators can show up for your name, and a brand campaign usually has a low cost per click and protects your orders from being intercepted. We report its numbers separately so it doesn't inflate overall results.
We set location targeting by radius or specific neighborhoods and exclude areas you don't deliver to. In the settings, we target people who are physically in the zone, not just interested in it. If zones have different delivery terms, we split them into separate campaigns.
Not on day one. First, Search campaigns build up an order history; then Performance Max gets quality conversions with value, audience signals from customer lists and brand exclusions. That way the campaign doesn't claim orders that would have come from brand searches anyway.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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