Catering is sold through an inquiry and a quote for a specific event. We bring in organizers of corporate events, weddings and conferences, and track which inquiries turn into signed orders.
Catering Companies We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
The organizer compares several proposals and gets the menu approved by management or the couple. Weeks pass between the first click and the contract, and your ads need to stay with them the whole way.
Some inquiries are people “just checking the price” or asking about formats you don't serve. If campaigns optimize only for form volume, the algorithm will bring in exactly these people.
A corporate coffee break and a wedding banquet are different clients, menus, budgets and timelines. Without separate campaigns, you can't tell which line of business is actually profitable.
In December and during wedding season the team runs at full capacity, and in the off-season it's hunting for orders. Budget and messaging need to flex with your workload.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
The main source of inquiries: separate campaigns for corporate events, weddings, coffee breaks and private parties, each with its own ads and pages.
How it works 02Brings back organizers who viewed your menus and event portfolio but haven't sent a request yet — a key tool when the selection process is long.
How it works 03We add it once qualified conversions from the CRM build up, to expand reach on YouTube, Discover and Gmail without losing lead quality.
How it works 04Videos of your food presentation and service on YouTube and Discover for HR and office managers ahead of corporate party season.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
Full-service buffets, banquets and coffee breaks: menu, tableware, staff and table setup.
Tell us the format and guest count, and we'll prepare a quote and menu options.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
The main peak is year-end, with corporate parties and New Year's events; the second is wedding season, from late spring to early fall. Conferences drive demand for coffee breaks in spring and fall, summer brings more interest in outdoor events, and inquiries for large events come in well in advance.
We define what counts as a qualified inquiry, set up conversions for forms, calls and messengers, and pass deal statuses from your CRM to Google Ads.
We launch separate Search campaigns for corporate events, weddings, coffee breaks and private parties, with negative keywords for jobs, training and recipes.
We add remarketing to menu visitors, compare lines of business by lead quality rather than volume alone, and rewrite ads for the most profitable formats.
Once offline conversions build up, we switch campaigns to optimize for qualified leads and prepare Demand Gen for the upcoming corporate party or wedding season.
Answers to the questions business owners ask most often before launch.
We add a few qualifying fields to the form: event type, date, guest count, approximate budget. The manager then marks the inquiry status in the CRM, and these statuses are sent back to Google Ads as offline conversions. Over time, the algorithm learns to bring in people who actually order.
It's better to separate them. They're different people, with different search phrasing and different decision logic: a company cares about paperwork and punctuality, a couple about taste, presentation and atmosphere. Separate campaigns let you show each audience its own offer and measure the profitability of each line separately.
The off-season is the time for lines with steady demand: coffee breaks, office buffets, private parties. We shift budget to them and prepare campaigns for the next peak in advance, so they have time to gather data.
Alcohol advertising in Ukraine is heavily restricted by law, and Google has separate policies for it. That's why our ads focus on the food, the service and event organization, and we keep bar service out of the ad copy.
The first inquiries can arrive within the first few days if there's active demand in the market. But lead quality and the cost per qualified inquiry become clear over a few weeks, once your managers have processed the inquiries and we can see which ones became orders.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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