Clients buy ongoing accounting support for the long term, so every client is valuable. We set up ads so leads come from business owners and companies, not from people looking for accounting jobs or courses.
Accounting Firms We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
The word “accountant” is searched both by business owners and by people looking for a job or training. Without thorough negative keywords (job, vacancy, courses, salary, resume), a large share of clicks goes to job seekers and students.
Searches like “how to file a sole proprietor tax return” or “single tax rate” are informational, and these people are rarely ready to pay right now. We separate them from commercial queries and reach them through remarketing and useful content.
A group 1 sole proprietor and a VAT-registered LLC on the general tax system bring very different annual revenue. We pass the value of each deal from your CRM to Google Ads so bidding favors more profitable clients, not lead volume.
Before filing deadlines and after tax law changes, demand jumps sharply and competitors raise their bids. We plan the budget around the tax calendar and prepare ads for relevant changes in advance.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
The foundation: separate campaigns for sole proprietors, LLCs and bookkeeping recovery, each with its own copy and landing pages.
How it works 02Your Google Business Profile and Maps visibility for people who want an accountant nearby and value meeting in person.
How it works 03Choosing a provider takes time, so we bring visitors back with reporting checklists and a reminder about the consultation.
How it works 04We add it only after offline conversions are in place, so the algorithm looks for clients similar to those who signed a contract.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
We handle bookkeeping, tax reporting and tax office letters. You run your business.
Fixed service package under contract. A dedicated accountant on call via messenger.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Demand follows the tax calendar: it rises before filing deadlines, at the start of the year and after legislative changes. In summer, decisions take longer, so during that period we lean more on remarketing and preparing for peak dates.
We identify priority segments (sole proprietors, LLCs, bookkeeping recovery) and their value. For each one, we prepare a dedicated landing page with a list of services and a quote form.
We set up GA4, GTM, enhanced conversions and a link between your forms and CRM, so you see not just leads but signed contracts.
We start with Search campaigns on phrase and exact match, with a full negative keyword list against jobs, courses and do-it-yourself reporting.
Once contract data builds up, we switch to the Maximize conversion value strategy and scale the most profitable segments.
Answers to the questions business owners ask most often before launch.
We add a large negative keyword list to campaigns: job, vacancy, salary, resume, courses, training and so on. We build keywords with commercial intent, such as “accounting support”, “bookkeeping services” and “outsourcing”. We review search terms regularly and expand the exclusions.
Yes. Campaigns can focus on legal entities: keywords with “LLC”, “VAT” and “general tax system”, plus dedicated copy and a landing page. Sole proprietor searches are then excluded or run in a separate campaign with a smaller budget.
This is data from your CRM about which leads became clients, sent back to Google Ads. We set it up through enhanced conversions for leads. That way the system can tell a random inquiry from a signed annual contract and learns to find more clients like that.
Demand doesn't disappear, but decisions take longer. During this period we lower bids on generic queries, keep the most targeted ones and step up remarketing. That way you already have a warm list of prospects by the time peak dates arrive.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
We use cookies
Necessary cookies keep the site working. Analytics and marketing cookies help us improve the site and show relevant ads. You can change your choice at any time. Privacy policy
Є українська версія цієї сторінки
Українською
