An agency earns from both buyers and owners who list with you. We build ads for both sides and train Google on qualified leads from your CRM, not on every form fill.
Real Estate Agencies We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
Buyers and renters search in large numbers, while owners who list a sale with you search less often, but each of their properties matters more to the agency. They need to be advertised separately, with different budgets and goals.
Forms are filled in both by people just exploring the market and by those looking for a home with no agent fee. If you optimize for lead volume, the algorithm brings exactly those people.
Months can pass from the first viewing to the deal. Without remarketing and CRM status imports, the ads can't see which clicks actually earned a commission.
Large listing sites dominate the top of results for generic searches. An agency does better winning on neighborhoods, property types, seller services and its own expertise.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
Separate campaigns for buyers by neighborhood and property type, and for owners who want to sell or rent out their home.
How it works 02Only with offline conversion import from your CRM and audience signals, to scale qualified inquiries rather than form fills.
How it works 03Property collections on YouTube, Discover and Gmail for people actively looking for a home in your neighborhoods.
How it works 04We bring back people who viewed listings or the valuation page with new offers in their segment.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
We value your apartment using market data, prepare photos and show it to buyers.
We check documents and guide the deal through to the notary. Weekly viewing reports.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Real estate is less seasonal than consumer services, but activity is usually higher in spring and fall and slows in summer and over the New Year holidays; rentals also pick up before the school year. Exchange rates, mortgage terms and the overall situation in the country affect demand more than the season, so we review budgets monthly.
Google Ads restrictions in this niche
Housing ads fall under Google's personalized advertising policy: in a number of countries, targeting by age, gender, marital status or ZIP code is prohibited for them. Even when a campaign runs only in Ukraine, we don't narrow the audience by demographics and don't use wording that excludes people based on age, marital status or origin.
Together we determine how much a buyer, a renter and an owner with a property are worth to the agency, and build the campaign structure around these segments.
We prepare separate pages for owners (valuation, terms of cooperation) and for buyers (collections by neighborhood), so every click leads to where the person finds an answer.
We set up enhanced conversions for leads and CRM status imports: qualified lead, viewing, agreement. Bidding optimizes for quality, not form volume.
We add remarketing and Demand Gen for people who have already shown interest, and every month we shift budget to the segments with the best cost per deal.
Answers to the questions business owners ask most often before launch.
With a separate campaign for searches like “sell apartment,” “apartment valuation” and “realtor to sell” and a page that explains exactly how you sell. These leads are rarer and more expensive, so we give them their own budget to keep high-volume buyer searches from crowding them out.
Without a CRM, Google only sees that a lead came in and doesn't know whether it was any good. When we send statuses like “qualified,” “viewing” and “deal,” Smart Bidding starts looking for people similar to real clients and stops rewarding empty leads.
You can, but separate ads for each apartment are hard to keep up to date. It's more effective to advertise collections by neighborhood and property type, and to show specific listings through remarketing to people who have already viewed similar offers.
Yes, Google restricts personalized targeting for housing ads in a number of countries, and the general principle is not to exclude people by age, gender or marital status. We build targeting on search intent, property location and on-site behavior, and that works more precisely than demographics.
The first leads arrive in the first days of serving, but a real estate deal is a long process. So in the first months we evaluate lead quality and how leads move through CRM stages, not just the number of closed deals.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
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Українською
