People choose an interior designer by portfolio and a sense of “that's my style,” and the decision takes weeks. We show your work to the right people and count signed design contracts, not leads.
Interior Design We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
A lot of time passes from first viewing a portfolio to signing a contract. A single website session rarely ends in a lead, and without remarketing and video the client forgets about you.
Some people look for a cheap floor plan or just want to browse ideas. Without qualification in the form and CRM data, the algorithm learns from these leads.
Clients choose an aesthetic, not a service package. Ads should lead to a portfolio in the right style, not to a generic studio page.
Apartments, houses and commercial spaces mean different searches, ticket sizes and decision-makers. One campaign for everything doesn't let you manage the budget.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
Searches for apartment, house and commercial design projects, with separate ad groups and landing pages for each segment.
How it works 02Video tours of completed interiors and a look at your process — for people choosing a designer right now.
How it works 03Visual ads with interior photos on YouTube, Discover and Gmail for audiences interested in renovation and home improvement.
How it works 04We stay top of mind with people who viewed the portfolio throughout their selection cycle.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
Layouts, 3D renders and working drawings for apartments and houses, plus build support.
We'll discuss style, budget and timeline at our first meeting. Book a consultation.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Demand is relatively steady throughout the year, picking up in fall and winter, when owners plan renovations for the warm season, and after new buildings are handed over. Because of the long decision cycle, we keep the video and remarketing budget steady rather than switching it on occasionally.
We define priority property types and styles, select projects for each segment and set criteria for a quality lead.
We review portfolio pages and the form with qualifying questions, and set up calls, messengers and status import from your CRM.
We launch Search by segment, YouTube and Demand Gen with real interiors, and remarketing to portfolio visitors.
We import meetings and signed contracts from your CRM, shift the bid strategy to them and turn off sources that only bring irrelevant leads.
Answers to the questions business owners ask most often before launch.
Yes, if you combine Search with video and remarketing. Search brings people already looking for a designer, while video and remarketing keep you in view while they compare studios. The quality of the portfolio on your site matters just as much.
Honest wording about how you work helps, as do qualifying questions in the form — area, property type, timeline — and negative keywords for “free,” “DIY” and “ideas.” Most importantly, import contract statuses from your CRM so the algorithm sees real clients.
If your price is stable — yes, it filters out some irrelevant inquiries. But for design, it's more important to show what the project includes: layouts, renders, drawings, supervision. A price without context invites comparison on the number alone.
The first leads come quickly, but design contracts are signed weeks later. That's why we evaluate campaigns by the full CRM funnel over several months and don't switch off video or remarketing because of short-term numbers.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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