A custom kitchen or walk-in closet is chosen over weeks: people compare fronts, hardware, lead times and prices. We guide the client from the first search to a measurement visit and judge results by signed contracts.
Custom Furniture We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
Clients request measurements and quotes from several manufacturers. Weeks pass between the first site visit and a contract, and without remarketing they simply forget about you.
Comparing by price per linear meter brings both serious clients and those looking for the cheapest option. Without lead qualification, the algorithm learns from all of them equally.
Furniture is bought visually. Without a strong portfolio, videos from real projects and a clear list of materials, expensive clicks don't turn into leads.
Kitchens are ordered at a specific stage of renovation. It's important to be there at exactly that moment — not too early, and not after the client has chosen a manufacturer.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
Separate campaigns for kitchens, wardrobes and walk-in closets, with keywords around measurement, quotes and specific materials.
How it works 02We show the portfolio and reviews to people who've already visited the site throughout their decision period.
How it works 03Video tours of finished kitchens and wardrobes for people who are renovating and choosing furniture right now.
How it works 04Reach with photos of real projects across YouTube, the Display Network and Discover, once measurements and contracts are coming back from your CRM.
How it works 05Your showroom on Maps via your Google Business Profile: directions and calls from people who want to see samples in person.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
Kitchens, wardrobes and closets made to measure. Pick fronts and hardware. We install.
Our measurer brings samples and our designer prepares a 3D render. Pick a time.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Demand is steadier than in construction niches but depends on renovation season and new buildings being handed over. Some clients want their kitchen before the New Year holidays, so we ramp up kitchen campaigns and remarketing in advance in the fall.
We define priority products, the minimum ticket and quality lead criteria: renovation stage, timeline, budget.
We review the portfolio and measurement forms and set up calls, directions, messengers and status import from your CRM.
We launch Search by product, remarketing with the portfolio and videos of real projects for the selection stage.
We shift the bid strategy to completed measurements and contracts and allocate the budget between products by margin.
Answers to the questions business owners ask most often before launch.
By the CRM funnel: lead, measurement, quote, contract. We import these statuses into Google Ads as offline conversions, and within the conversion window even a late contract is credited to the campaign that brought in the client.
For Maps visibility with directions — yes, you need an address people can visit. If there's no showroom, we focus on Search, video and remarketing, and use your Google Business Profile for reviews.
Search catches people already looking for a manufacturer. Video works with people still choosing a style and materials, and makes you familiar before they start comparing prices. For high-ticket furniture, that's an important argument.
We add negative keywords for “ready-made,” “cheap,” “used” and marketplaces, and build keywords around “custom,” “made to measure” and “measurement.” Regular search term reviews take care of the rest.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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