Cookware, textiles, decor, storage: a wide assortment with varying margins. We structure the feed and campaigns so budget goes to the products that actually earn money.
Home Goods We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
Most items sell rarely, and sales rest on a few hits. Without grouping and custom labels, budget settles on popular products while the rest of the assortment gets almost no impressions.
Size, material, capacity, color and compatibility drive the choice. If they're missing from the title and feed attributes, the product shows for irrelevant searches or doesn't show at all.
Many products are inexpensive, and ads pay off when a shopper buys several items. That's why it's important to encourage bigger carts and count order value, not order count.
Rugs, duvets and large decor cost more to ship. If the terms aren't set in Merchant Center and on the site, shoppers abandon at checkout.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
Core sales with a feed, asset groups by room and category: kitchen, bedroom, bathroom, storage.
How it works 02A separate campaign for the long tail and products with no sales history, so they get impressions too.
How it works 03Home setup collections and seasonal ranges on YouTube and Discover with a product feed.
How it works 04Dynamic remarketing for viewed products and upsells of complementary items for cookware and textiles.
How it works 05Searches with specific product specs and the store's brand Search.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
Pots, pans, bedding and towels in stock. Real photos and product dimensions.
Secure packaging for bulky items. Easy exchanges and returns, no hassle.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Demand grows in fall and winter as people make their homes cozy, and before New Year, when home goods are bought as gifts. Black Friday, spring cleaning and moving season bring their own spikes, as does students' August prep for dorm life.
We check titles, sizes, materials, product_type and product statuses in Merchant Center, and set up shipping terms for bulky items.
We tag products with custom labels: bestsellers, mid-priced, long tail, high margin. Each segment gets its own ROAS target.
We launch Performance Max and Shopping campaigns and set up purchase tracking with value, enhanced conversions and dynamic remarketing.
We analyze which products are bought together and build remarketing, collections and Merchant Center promotions around that.
Answers to the questions business owners ask most often before launch.
We split the assortment into segments by sales and margin. Bestsellers get the main budget, while the long tail runs in a separate campaign with controlled spend. Products that haven't sold for a long time are analyzed separately: the issue is often the price, photos or title.
It's your own product categorization, for example “Kitchen > Cookware > Pots.” It helps Google better understand the assortment and lets us split campaigns and reports by your store's logic, not just by Google's general category.
It depends on average cart size and margin. We count order value, not order count, and nudge toward bigger carts through bundles, complementary products and free shipping above a certain amount. If some items still don't pay off, we'll tell you directly.
We set real rates and delivery times in Merchant Center shipping settings so the cost is visible right in the ad. This filters out irrelevant clicks and reduces abandoned carts.
Yes, when the product needs to be shown in an interior: textiles, decor, lighting. Visual formats on YouTube and Discover build demand, and Search and Performance Max then capture the purchases.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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