Cars are bought after weeks of comparisons, test drives and calls. We build ads around in-stock models and send Google not just leads but sales data from your CRM.
Car Dealerships We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
A model is in stock today and sold tomorrow. If ads don't keep up with inventory, you pay for clicks on cars you no longer have and end up with disappointed customers.
Weeks pass between the first search and the purchase: reviews, comparisons, a test drive, a financing estimate. Attribution and remarketing need to account for the whole journey, not just the last click.
The “get a price” form is also filled in by people who are only shopping around. Without CRM data, Google's algorithm optimizes for the easiest leads, not for buyers.
Other dealers, resellers and large listing sites compete for model names. The winner isn't the one who pays the most but the one with more precise copy, the right inventory and a fast response.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
Ad groups by in-stock models and trims, plus separate campaigns for trade-in, financing and used cars.
How it works 02With a page feed of in-stock vehicles and audience signals from your CRM, launched only after offline conversions are set up.
How it works 03Model reviews and test drive videos for people currently choosing a car in this class.
How it works 04We remind people about the model they viewed and invite them to a test drive.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
Trims available now at our dealership. We'll appraise your trade-in in a single visit.
We'll work out financing or leasing to fit your budget. Book a test drive online.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Demand depends more on new model arrivals, model-year changeovers, exchange rates and manufacturer programs than on the calendar. Activity often picks up in spring and at year-end, so we prepare campaigns for promotions and stock clearance in advance.
Google Ads restrictions in this niche
If ads mention financing, leasing or installment plans, the terms must be accurate and match the website, and Google may require financial services advertiser verification. Use of car brand and model names in ad copy may be restricted following a trademark owner's complaint, so we keep backup ad variations.
Together with your sales team we choose the models to promote: what's in stock, what needs to sell faster, where the margin is higher.
We build Search campaigns by model and sync ads with inventory through a page feed or Google Ads scripts, so sold cars aren't advertised.
We set up enhanced conversions for leads and offline conversion import: qualified lead, test drive, sale. Bidding learns from buyers, not form fills.
We add YouTube and remarketing for people who viewed models, and every month we reconcile spend with sales from your CRM data.
Answers to the questions business owners ask most often before launch.
Through offline conversion import: your CRM sends lead statuses to Google Ads, such as test drive, contract and vehicle handover. The easiest way is enhanced conversions for leads, which match a lead to a click using a hashed phone number or email. After that, Smart Bidding optimizes for sales.
We tie ads to inventory: through a page feed, rules or Google Ads scripts, ads for sold-out models are paused. If the model can be ordered, we shift the message from “in stock” to “available to order” rather than shutting off demand entirely.
For new models and higher-end segments, yes. People watch reviews before going to a test drive, and video from your dealership helps you make their shortlist. We evaluate video by growth in branded searches and leads, not just clicks.
Yes, in a separate campaign. Used car buyers search differently: by year, mileage, budget and history check. They need different copy, pages and bidding logic than new cars.
We launch a brand campaign so your dealership consistently holds the top spot for its own name, and we monitor auction insights. Brand traffic is usually inexpensive, and giving it away to competitors is costly.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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