Building materials are bought by private builders, crews and companies. We split ads into retail with a product feed and wholesale inquiries with quotes, so each segment sees its own offer.
Building Materials We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
Buyers care less about the price of one bag than about the cost of the volume they need delivered to their site. Without clear units and delivery terms in the ad and on the site, they keep comparing elsewhere.
A private customer buys for one house, a crew buys regularly, a company buys for a project. When everything is mixed in one campaign, wholesale inquiries get lost among small orders.
Hauling aerated blocks hundreds of kilometers doesn't pay. Ads should run where your logistics are competitive, not nationwide.
Products with identical titles and no brand, size or density perform poorly in Shopping campaigns. Feed quality determines which searches your products show for at all.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
A Shopping campaign with a Merchant Center feed whose titles include the brand, dimensions and key material specs.
How it works 02Scales sales within your delivery area with asset groups by category: wall materials, roofing, insulation.
How it works 03Searches for quotes, wholesale and delivery, with a separate campaign for crews and construction companies.
How it works 04Shows your warehouse or store on Google Maps to people who pick up materials themselves.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
We'll calculate the blocks and adhesive for your project. Delivery to site and unloading.
Wholesale prices for crews and contractors. Our own warehouse, VAT invoices available.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Most demand falls in building season, from spring to fall: foundations and wall materials in spring, roofing in summer, insulation and finishing in fall before the cold. In winter retail goes quiet, but crews and companies stock up for spring projects, so we keep the wholesale campaign running.
We clean up the feed: titles with brand, size and specs, correct units of measure, prices and availability, and delivery settings by zone.
We build separate campaigns for private buyers and for crews and companies, with different pages, forms and lead values.
We limit geotargeting to your cost-effective logistics area, update your Google Business Profile and connect location assets for pickup.
We track orders with value and wholesale inquiries from your CRM, shift budget to higher-margin categories and remove unprofitable items.
Answers to the questions business owners ask most often before launch.
Yes, if the feed updates automatically from your inventory system or website. The price in the ad and on the page must match, or Merchant Center may disapprove the products. We set up regular updates and monitor feed diagnostics.
With a separate Search campaign for searches like “wholesale,” “from manufacturer” and “for construction companies,” and a page with terms for crews. We send wholesale inquiries to Google Ads with a higher value so the algorithm doesn't confuse them with small orders.
Only if your logistics are competitive in remote regions. For heavy materials it usually pays to work within your own delivery area, and for lighter goods like tools or fasteners, more widely with carrier delivery.
Availability in the feed should update as regularly as price. Then out-of-stock products stop showing, and budget isn't spent on clicks that can't turn into a sale.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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