Windows and doors are bought rarely and thoughtfully, but always with a clear trigger: cold, renovation, damage. We build ads around the measurement request and track which measurements turned into orders.
Windows & Doors We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
Clients invite two or three companies to measure and compare offers. If any lead counts as a conversion, you can't see what share of measurements reach a contract.
Windows, balconies, entry and interior doors, and hardware repair have different ticket sizes and audiences. Without separation, the budget drifts toward cheap searches like window adjustment.
A large share of searches are price comparisons. Without a calculator and an honest explanation of what makes up the cost, the click ends in a bounce.
Installation in remote towns can be unprofitable. Ads need to know the boundaries of the area where you measure and install, and not collect leads beyond them.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
Separate campaigns for windows, balconies, doors and urgent glass replacement, with ads for each type of search.
How it works 02Showrooms on Maps via your Google Business Profile: directions, calls and reviews for people who want to see samples in person.
How it works 03Additional measurement requests with reach across YouTube, the Display Network and Gmail, once contract statuses from your CRM flow back into Google Ads.
How it works 04Brings back people who checked prices or looked at window profiles but didn't book a measurement.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
PVC windows, balcony glazing and entry doors. Installation with a warranty.
A specialist visits at a time that suits you, shows samples and quotes on site. Book now.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
The main peak is late summer and fall, when people want to replace windows before the cold; in spring, demand grows with renovation season. In winter, urgent glass replacement and hardware repair requests dominate, so we adjust the budget and ads for each period.
We identify priority products by margin, the boundaries of the measurement area and the real capacity of your installation crews.
We set up conversions for measurement requests, the calculator, calls and directions, and import “measurement done” and “contract” statuses from your CRM.
Search by product, Maps for showrooms, remarketing for people who checked prices, and seasonal ads for the cold months.
We shift the bid strategy to qualified measurements and contracts and reallocate the budget between products by profitability.
Answers to the questions business owners ask most often before launch.
Calls and leads work for launch and algorithm learning, but the main goal is a completed measurement and a signed contract. That's why we set up import of these statuses from your CRM and gradually shift bidding to them.
With a separate campaign focused on calls and fast dispatch, with an ad schedule matching your dispatcher's hours. These searches behave differently from a planned window purchase, and they shouldn't be mixed into one ad group.
Yes, if you have a showroom people can visit. A Google Business Profile with photos, reviews and up-to-date hours brings calls and directions from people choosing nearby.
If you have an honest “from” price for a standard window, it filters out some people who only care about the lowest price before they click. The key is that the price on the landing page matches the ad; otherwise both trust and Quality Score suffer.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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