We bring in tour inquiries by destination, travel dates and type of vacation. We build ads around trust: real terms, a clear booking process and a fast reply from your travel advisor.
Travel Agencies We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
People are afraid to pay a deposit to an agency they don't know and are wary of scam websites. Ads and landing pages need to address these fears: a real address, a contract, Google reviews, and clear payment and refund terms.
Countries rise and fall in popularity from season to season, and a tour's price depends on the date and departure city. Campaigns need to be updated for current destinations, or budget goes to tours that are no longer on sale.
Some people book trips themselves through big online services. An agency should emphasize what those services don't offer: tailored recommendations, support during the trip, and help with documents and transfers.
Before a trip, people check the situation in the country, their insurance and what happens if plans change. Ads that emphasize support and assistance answer this concern better than a promise of the “lowest price”.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
Captures searches by country, resort, type of vacation and dates, and sends people to a destination page with a tour request form.
How it works 02Visual ads featuring resorts and hotels on YouTube, Discover and Gmail inspire travel before people even start looking for a tour.
How it works 03Reminds people of the destination they viewed and brings them back when new dates or last-minute deals appear.
How it works 04Shows your agency's office on Google Maps to people who want to buy a tour in person and talk to an advisor.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
Hotels for families and couples, various dates, transfers and insurance in one package.
Leave a request and an advisor will pick several options and explain payment terms.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Summer beach tours are often booked well in advance — from late winter and through spring — while demand for the May and New Year holidays grows a few weeks before the dates. In winter, warm destinations and ski tours are popular, and last-minute deals create short spikes all year round.
We identify the countries and formats where the agency earns the most and build the campaign structure around them.
We make sure every ad leads to a relevant page with a request form, reviews and agency details that overcome distrust.
We set up conversions for forms, calls and messengers, plus import of paid tours from your CRM with the sale amount.
We regularly update destinations, dates and last-minute deals, run remarketing and reallocate budget for early booking and holidays.
Answers to the questions business owners ask most often before launch.
Not on the most generic queries like “tours”, but on specific destinations, formats and audiences: family tours, honeymoons, sightseeing programs. Intent is higher there, and your ads can show your advantage — personal recommendations and support.
Yes, but in a separate campaign with fast ad updates. Last-minute offers change daily, so it's important that ads don't lead to tours that are no longer available. For this we use ad customizers and check links regularly.
Through reviews on your Google Business Profile, a real office address, a contract and information about the tour operators you work with. We put these points in the ads, assets and request page. For someone booking through an agency for the first time, they matter more than a discount.
It varies: a last-minute tour is bought quickly, while a family summer vacation can be planned for weeks. So we combine Search for quick decisions with remarketing for people comparing options, and evaluate ads by CRM sales, not just first inquiries.
Yes. When the request is submitted, we capture data for enhanced conversions for leads, and after payment we send the sale from your CRM to Google Ads with the amount. That shows which destinations and campaigns actually generate revenue.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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