People search for rental cars on the go, from their phones, often hours before they need one. We show ads where the person is right now: at the train station, the airport or the destination city.
Car Rentals We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
People book a car from their phone, standing on the platform or in line at passport control. If the site loads slowly or booking takes too many steps, they go to whoever responded faster.
People search for rentals from another city or country while planning a trip. Geotargeting must cover both those already in town and those interested in your city in advance.
At peak there aren't enough free cars; off-season the fleet sits idle. Ads should work for available car classes and dates, not for models already taken.
Large booking platforms dominate the top of results for generic searches. A direct rental company does better winning on specifics: pickup location, car class, deposit terms, fast confirmation.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
Searches by city, pickup point, car class and rental terms, with separate ad groups for train stations and airports.
How it works 02Shows your rental desk on Google Maps to people looking for a rental nearby right now.
How it works 03Asset groups for car classes and seasonal offers to reach people planning a trip on YouTube, Discover and Gmail.
How it works 04We bring back people who chose a car and dates but didn't complete the booking.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
Economy, business and minivans. We'll meet you at the station or airport with a car, 24/7.
Clean cars with a full tank and insurance. Fixed rental price with no hidden fees.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Most demand comes in summer, on holidays and during vacation periods, while business trips keep weekdays steady. Wedding season is a separate wave for cars with a driver. We split the budget between car classes based on the fleet available for those dates.
We identify the train stations, airports and districts where you deliver cars and build separate ad groups and radius targeting around them.
We check site speed and the booking path on mobile, and put call and messenger buttons on the first screen.
We set up conversions for bookings, calls and messages and, where possible, import confirmed rentals from your management system.
We regularly match ads to available cars: we push classes that sit idle and hold back those already booked for the season.
Answers to the questions business owners ask most often before launch.
Location settings let you reach not only people already in the city but also those interested in it. For them we prepare separate ads focused on advance booking and having the car ready on arrival.
Yes, through radius targeting around the location and separate ad groups for searches with the station or airport name. We size the radius so you don't pay for the entire city center, and we check the location report.
On those days the budget should be lowered or shifted to classes that are still available and to bookings for later dates. We agree with you on a simple way to share availability so the ads don't promise what you can't deliver.
Not by trying to outbid them on generic searches, but by winning specific ones: pickup location, car class, rental terms, late-night delivery. A direct rental company offers customers flexibility and a real person to talk to, and that's worth showing in the copy.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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