We help you get more direct bookings through your website and phone, not just through commission-based OTAs. We work with brand demand, travel destinations and seasonality.
Hotels & Resorts We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
A large share of bookings comes through online travel agencies (OTAs), which take a commission and own the guest relationship. Direct bookings are more profitable, but for that your website has to appear in search results next to them.
OTAs and other intermediaries can run ads on your hotel's name. Without your own brand campaign, a guest who was looking for you specifically ends up booking through an intermediary.
Mountain hotels live on winter holidays and summer vacations; seaside ones mostly on summer. Budget and bids need to shift between peaks and the off-season instead of staying the same all year.
Families with kids, couples, groups of friends and corporate clients look for different things: a kids' room, a spa, peace and quiet or a conference room. One generic ad doesn't answer any of these searches.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
Protects brand searches from intermediaries and captures non-brand demand by destination, type of stay and guest needs.
How it works 02With travel goals and a connected Hotel Center, it helps show your hotel with prices on Google Hotels, Maps and other Google channels.
How it works 03Puts your hotel on Google Maps for people planning a trip to your region or already there and looking for a place to stay.
How it works 04Visual ads with views and rooms on YouTube, Discover and Gmail spark the desire to visit while people are still planning their vacation.
How it works 05Brings back people who viewed rooms or dates but didn't complete a booking, and reminds them about seasonal offers.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
Cozy rooms and cottages for families and couples. Breakfast, kids' room, transfers.
Book direct: flexible cancellation terms and a quick reply from our front desk.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Demand in the Carpathians comes in two waves — winter holidays with the ski season, and summer vacations — while seaside demand peaks in summer. Holidays and peak dates are booked in advance, so we launch ads before the peak, and in the off-season we emphasize weekends, spa packages and corporate events.
We find out how many bookings come from OTAs, the website and phone, and check your booking engine and purchase tracking in GA4.
We launch brand protection, optimize your Google Business Profile and link it to your ads.
We create separate campaigns for families, couples, corporate clients and seasonal offers, and check whether Hotel Center can be connected.
We send booking amounts to Google Ads, optimize for conversion value and reallocate budget between the season and the off-season.
Answers to the questions business owners ask most often before launch.
Because OTAs and intermediaries may be advertising on your name. If your ad isn't at the top, a guest who was looking for you books through an intermediary that charges a commission. Brand clicks are usually inexpensive, and they win back direct bookings.
They are ads showing room prices and availability on Google Hotels, Maps and Search. They require a Hotel Center account and price data sent through a compatible booking system or channel manager. We first check whether your software supports this, and only then plan this format.
We change the offer, not just the budget: weekend getaways, spa packages, corporate retreats, team building, holiday packages. We write separate ads and pages for each scenario and show remarketing to guests who have already shown interest in your hotel.
In most cases, yes. Booking engines often run on a separate domain or in an embedded window, so we set up cross-domain tracking in GA4 and pass the booking amount as conversion value. If the engine doesn't support this, we find a solution via GTM or data import.
With a separate campaign for searches about corporate events, conferences and team building outside the city. These clients take longer to decide and call more often, so a page with your venues, capacity and formats matters, as does call tracking.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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