We tailor Google Ads to fashion: a feed with size and color variants, campaigns by collection and margin, and bidding that accounts for returns, not just order totals.
Clothing & Shoe Stores We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
One style comes in dozens of size and color combinations. Without variant grouping and size, color, gender and age attributes, products get duplicated, and shoppers see items that are no longer available in their size.
Some orders are returned after trying on. If you count only placed orders, ROAS looks better than it really is, and the algorithm scales the wrong products.
The assortment refreshes every season, and leftover stock from the previous collection has to be sold off. Ads must switch quickly between new arrivals, bestsellers and sales without losing campaign learning.
Clothes are chosen by photos and often bought after several return visits to the site. Without quality images in the feed and dynamic remarketing for viewed styles, much of that interest is lost.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
The main sales channel: asset groups by category and collection, custom labels for margin and bestsellers, audience signals from past buyers.
How it works 02Search term control by style and product type, with separate bids for sale items and for products with no sales history.
How it works 03New collections on YouTube Shorts, Discover and Gmail with a product feed, to build demand before the season peaks.
How it works 04Dynamic ads with viewed styles for people who added an item to the cart but didn't check out.
How it works 05The store's brand searches and non-brand searches with clear intent: item type, material, cut, size.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
Leather boots, sneakers and loafers in stock. Shipped the same day you order.
Accurate size chart and help choosing via messenger. Hassle-free returns.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Demand follows the seasons: spring-summer and fall-winter collections, end-of-season sales, Black Friday and holiday gifts, plus back-to-school prep at the end of summer. We switch budgets and feed priorities in advance so campaigns have time to learn before the peak.
We clean up Merchant Center: titles with type, material and color, sizes, gender, age group, variant grouping, and quality photos without watermarks.
We set up purchase tracking with value, enhanced conversions and conversion adjustments for returned orders so you see real revenue.
We split the assortment with custom labels: new arrivals, bestsellers, sale, high and low margin. Each segment gets its own ROAS target.
We add Demand Gen for new collections and dynamic remarketing, and regularly update the feed for stock levels and the season.
Answers to the questions business owners ask most often before launch.
We send returned orders to Google Ads as conversion adjustments or upload adjusted value from the CRM. Then the bid strategy sees real revenue rather than the total of placed carts. We also analyze which categories and styles are returned most often and lower bids on them.
In the feed, each size and color is a separate variant with a shared item group ID. That way Google understands it's one style and shows the variant that's in stock. It's important that out-of-stock sizes drop out of the feed promptly, or you pay for clicks with no chance of a sale.
Yes, but the structure will be more compact: fewer campaigns, more focus on bestsellers and brand Search. For your own brand, Demand Gen and YouTube matter because demand for it still has to be created, not just captured.
We give them a separate label and test them in a separate campaign with a lower ROAS target or as part of a sale. If a product doesn't sell even then, the cause is often the photos, price or size range, and we'll tell you that too.
No. Google prohibits ads for counterfeit goods and products that imitate other brands' trademarks, and Merchant Center suspends accounts for it. We work only with original merchandise or the store's own brands.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
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