Jewelry is bought for special occasions and chosen over time. We build ads that build trust, lead to a consultation or an in-store fitting, and bring the shopper back to the decision.
Jewelry Stores We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
Jewelry is chosen over weeks, with comparisons and advice from others. A single site visit rarely ends in a purchase, so remarketing, attribution across all interactions and the value of intermediate actions matter.
Shoppers need the metal purity, a gemstone certificate, a warranty, exchanges and secure delivery of a valuable item. If that's missing from the ad and the page, the decision gets postponed or goes to another store.
Metal, purity, weight, stone, ring size: without this data in the title and attributes, the product shows for generic searches and gets lost among similar items.
Many people search online but buy in the store after trying the piece on. Without tracking calls, fitting appointments and directions, ads look less effective than they really are.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
Sells the assortment with a feed, with asset groups by jewelry type and occasion: engagement, wedding, gift.
How it works 02Searches with clear intent: wedding bands, engagement rings, jewelry with a specific stone, and the store's brand Search.
How it works 03Brings shoppers back to viewed pieces during a long decision, with reminders before important dates.
How it works 04Google Maps visibility for people who want to see and try on a piece in the store.
How it works 05Videos from the workshop, close-ups of stones and pieces being worn, to build trust in the brand.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
Classic and European-style wedding bands in white, yellow and rose gold.
Book an in-store fitting or order online with insured delivery.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Demand peaks before New Year, Valentine's Day and March 8, and during wedding season from spring to fall, when people shop for wedding bands. Black Friday brings a spike in gift jewelry, so we prepare separate collections, copy and budgets for each peak.
We add metal, purity, weight, stone and size to the feed, and check that product pages show certificates, warranty and exchange terms.
We set up purchase tracking with value, fitting appointments, calls and directions, and import in-store sales as offline conversions.
Performance Max by jewelry type, Search by occasion and stone, Maps ads for stores, and remarketing across the long decision.
We prepare holiday and wedding collections, promotions and budgets for peak dates, and optimize bids for conversion value.
Answers to the questions business owners ask most often before launch.
We track fitting appointments, calls and directions as conversions, and upload in-store sales from the CRM as offline conversions. If your Google Business Profile is linked to the account and there's enough data, we also count store visits.
Jewelry shoppers search very specifically: metal, gold color, stone, chain type or clasp. The more precise the title and feed attributes, the more likely the product shows for exactly that search, and the fewer irrelevant clicks you get.
Yes, but as lead generation: Search campaigns for searches like “custom ring,” with a consultation request as the main conversion. A portfolio of work on the site and client reviews help here.
For high-value searches we use tighter match types and negative keywords like “costume jewelry” or “pawn shop,” and we're upfront about the price level in the ads. That way the clicks come from people ready to buy in this segment.
For your own brand or workshop, yes. Videos with details, stones and pieces being worn convey quality better than photos and support trust. For a store carrying other manufacturers' pieces, Performance Max and Search remain the main channels.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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