Buyers choose a new-build apartment over months, so advertising a residential complex is a journey from the first render to the contract. We guide the buyer at every stage and measure results with sales team data.
Property Developers We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
A lot of time passes between first viewing the renders and signing the contract, and the decision is often made by the whole family. A campaign optimized for quick leads systematically brings the wrong people in this niche.
Some inquiries come from agents, people who “just want to know the price” or those without a budget. Without feedback from the CRM, the sales team drowns in calls while the ads count it as success.
Buyers fear unfinished projects and delayed completion. They need to see real construction progress, documents and the company's track record, and the ads should show that, not just renders.
Other developers and agencies show up for your complex's name. Without a brand campaign, some of the warmest searches bypass your sales team.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
A brand campaign for the complex's name and non-brand searches by district, housing class and purchase terms.
How it works 02Videos with renders, construction progress and the showroom for people choosing a home in your district.
How it works 03Renders and monthly construction site photos on YouTube, Discover and Gmail to warm up buyers and stay in front of them during a long decision.
How it works 04Scaling once offline conversions are set up, with separate asset groups for construction phases or apartment types.
How it works 05We remind people who viewed floor plans about the complex with construction updates and new section launches.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
Layouts from studios to 3-room units, parking and a gated courtyard. Choose yours.
We show construction progress and project documents. Book a showroom tour.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Demand for new builds depends less on the time of year and more on the project stage: sales launches, new phases and building completion bring noticeable spikes in interest. Mortgage program terms and the overall situation in the country also strongly affect the market, so we build the media plan around construction milestones, not the calendar.
Google Ads restrictions in this niche
Housing ads are subject to Google's personalized advertising policy: in a number of countries they can't be targeted by age, gender, marital status or ZIP code, and we follow the same principle of non-discriminatory targeting in Ukraine. Installment, mortgage and completion terms in ads must exactly match the website and documents, and investment return claims may fall under stricter rules for financial offers.
We map the path from first contact to contract, record the stages in your CRM and assign a value to each one for bid optimization.
We launch a brand campaign for the complex's name and non-brand searches by district and housing class, with pages for floor plans and purchase terms.
Together we build a video plan (renders, monthly construction progress, the showroom, a conversation with the team) and launch YouTube and Demand Gen to warm up the audience.
We set up CRM status imports, move bidding to qualified leads and deals, and reconcile spend with sales every month.
Answers to the questions business owners ask most often before launch.
Search captures people already looking for a new build, but that demand is limited. Videos with renders and construction progress build trust and recognition, after which people search for your complex by name. We measure the effect by growth in branded searches and remarketing leads, not just direct conversions.
We send only quality statuses from the CRM to Google Ads, and the algorithm gradually stops looking for people similar to unqualified leads. A form with a few qualifying questions also helps: apartment type, timeline, payment method.
Renders, floor plans, the courtyard concept and neighborhood infrastructure, and above all the actual start of work and documents. Every month we add fresh video from the site: visible construction progress is one of the strongest arguments for a new-build buyer.
Yes. Competitors and agencies often show up for the name of a well-known complex, and the organic result gets pushed below the ad blocks. A brand campaign usually costs little and protects your warmest buyers.
Learning from contracts is hard: there are few of them, and they happen months after the click. So we optimize for an earlier stage, such as a qualified lead or a showroom visit, and pass deals as value for quality control.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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