Air conditioning is one of the most seasonal home niches: in summer, demand outpaces installers, and in winter you have to go find it. We plan ads a year ahead so you profit from the peak and stay busy off-season.
Air Conditioning & Ventilation We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
Within days, the first heat wave turns a calm market into a queue for installation. Anyone who didn't prepare campaigns and budget in advance buys traffic at peak competition.
In summer, there are more requests than crews. Ads that keep collecting orders with long wait times lead to cancellations and negative reviews.
Some people search for an AC model, others for installation or cleaning. These searches need different campaigns: Shopping for equipment and Search for service.
Outside summer, revenue has to come from service, heating with AC, ventilation and heat recovery. Without a separate strategy for these periods, the business lives from season to season.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
Installation, cleaning, recharging and repair in separate campaigns, with a call asset and a radius matching where your installers work.
How it works 02Shopping campaigns based on a Google Merchant Center product feed for people choosing a specific model and comparing prices.
How it works 03Sells air conditioners with installation using the feed and creatives, launched before the season so the algorithm learns ahead of the peak.
How it works 04Brings back people who viewed models or priced installation — especially in spring, when the decision gets postponed until the first heat.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
Inverter models for apartments and houses. We size the unit and install it cleanly.
AC installation, service and repair. Installation warranty. Choose a date that suits you.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
The peak falls in summer and starts with the first heat wave, so we launch campaigns in spring, when competition for impressions is lower and installers have more availability. In fall and winter, the focus shifts to service, heating with AC, and ventilation with heat recovery.
We map the budget across seasons: pre-season launch, peak, post-season service and winter offerings.
We prepare or review the product feed in Google Merchant Center and set up online orders, calls, leads and import of completed installations from your CRM.
We launch Search, Shopping campaigns and remarketing in spring, so bid strategies already have data when the heat arrives.
In summer, we match crew workload with the budget, limit delivery when the queue gets too long and steer demand toward dates you can actually fulfill.
Answers to the questions business owners ask most often before launch.
In spring, before the first heat wave. In that time, campaigns gather data, bid strategies learn, and you get installation requests while crews aren't overloaded. Launching at the height of the season is usually more expensive.
If you sell equipment with installation — yes, because many people start by choosing a model. If you only work with customers' own units, Search campaigns for installation and service are enough.
Service and cleaning, air conditioners with heating mode, ventilation and heat recovery units, plus pre-season offers for spring installation. The budget is smaller, but it keeps your crews working.
We agree with you on available installation capacity and adjust budgets, ad schedules and ad copy to real lead times. An honest “installation available from such-and-such date” is better than turning someone down after they submit a request.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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