A single development deal can pay for a long ad campaign, but it takes months of negotiation to get there. We target the markets where you sell and train the algorithm on qualified leads, not resumes.
IT Outsourcing & Software Development We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
Searches like “react developer”, “java remote” or “developer jobs” are typed by both clients and programmers looking for work. We filter out candidates with negative keywords (jobs, salary, vacancy, resume, junior, courses) and choose wording with hiring intent: hire, company, services, outsourcing.
US and Western European markets are competitive, and broad queries like “software development” eat through the budget fast. We narrow keywords to the technologies, industries and project types where you have strong expertise, and send each area to its own page.
Real leads are scarce, and a deal takes several months to close. To give Smart Bidding enough signals, we send intermediate stages from your CRM — qualified lead, call, proposal sent — each with a different value.
The client is risking budget and deadlines, so they check case studies, reviews on independent platforms, processes and security. Remarketing with case studies and technical articles keeps you in touch while the decision is approved internally.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
The foundation: separate campaigns by market, service and technology, with phrase and exact match and strict negative keywords against job searches.
How it works 02For a long deal cycle: we show case studies, technical articles and call invitations to everyone who has already looked at your services.
How it works 03Reaching founders and CTOs on YouTube, Discover and Gmail through custom segments based on search interests.
How it works 04Videos about your process, team and case studies to warm up and remarket to people comparing vendors.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
Web apps, mobile products and integrations. Transparent sprints and weekly reports.
We'll discuss your task, estimate the scope and propose a team for your timeline.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Demand depends on clients' budget cycles: more inquiries at the start of the year and of each quarter, fewer during the year-end holidays and summer vacations in target markets. For each country we account for its holidays and business hours, so ads run when your sales team can respond quickly.
We identify priority countries, services and technologies where your case studies are strongest, and prepare a dedicated landing page for each area in English or the market's language.
We agree on deal stages and set up GTM, enhanced conversions for leads and sending CRM statuses to Google Ads with different values.
We start with Search campaigns on phrase and exact match with a full negative keyword list against jobs and training, and review search terms daily.
Once qualified leads build up, we move to value-based automated strategies and expand reach with Demand Gen and YouTube.
Answers to the questions business owners ask most often before launch.
By marker words: clients type hire, company, services, outsourcing, development team, while candidates type jobs, salary, remote, vacancy. We build keywords around commercial intent and add a large negative keyword list. We review search terms regularly because wording keeps changing.
It does, if you evaluate campaigns by lead quality rather than lead volume. We connect ads to your CRM and send deal stages to Google Ads to see which queries lead to contracts. Remarketing keeps you in touch throughout the cycle.
The ones where you already have clients, case studies and convenient time zones for communication. We start with one or two countries, check lead quality and only then expand. More expensive markets go into separate campaigns so they don't take the whole budget.
Ideally, for your key areas. A client looking for a team on a specific stack wants to see relevant case studies, team composition and the engagement model right away. A page like that improves Quality Score and the share of visitors who submit a request.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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