In logistics, ads easily attract calls from drivers looking for work and from people who need a couch moved. We focus campaigns on shippers and on the routes that actually pay off for you.
Logistics & Freight Companies We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
“International truck driver jobs”, “logistics coordinator vacancy” and “logistics courses” overlap with your keywords. Without negative keywords, a large share of the budget goes to job seekers, and managers waste time on irrelevant calls.
Searches like “cargo taxi”, “move furniture” or “apartment move” are a different product with a different value. If you work with businesses, we exclude them; if you have a separate service for this, we move it into its own campaign with its own budget.
A one-off pallet delivery and a regular contract with a manufacturer differ dramatically in profit. We send statuses and amounts from your CRM to Google Ads so bidding favors high-margin routes and cargo types.
Border queues and changes to routes and customs rules affect demand every week. We keep the campaign structure organized by route, so we can quickly turn on, pause or reallocate budget without relaunching the whole account.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
The foundation: separate campaigns by route, cargo type and service — customs clearance, warehousing, freight forwarding.
How it works 02Added after offline conversions are set up, so the algorithm looks for shippers similar to those who have already signed a contract.
How it works 03We bring back people who requested a shipping quote but didn't book, and remind them about you before their next shipment.
How it works 04Reaching procurement and logistics managers through custom segments based on search interests, with videos and delivery case studies.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
EU-to-Ukraine delivery with customs clearance. Cargo tracking at every stage.
A dedicated coordinator handles your load from pickup to warehouse. Cargo insurance.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Demand follows your clients' seasons: harvest, construction season, retail stock-ups before the holidays. Lead volume is also affected by the situation at the borders and by route changes, so we reallocate budget between routes promptly rather than once a month.
We identify priority routes, cargo types and services with the best margin, as well as routes that aren't worth advertising.
We set up a quote form, call tracking, enhanced conversions and sending shipment and contract statuses from your CRM to Google Ads.
We start with route-based Search campaigns and a full negative keyword list against driver and logistician jobs, home moves and educational queries.
Once contract data builds up, we move bidding to conversion value and add Performance Max and remarketing for repeat orders.
Answers to the questions business owners ask most often before launch.
We add negative keywords and phrases like “driver jobs”, “vacancy”, “salary” and “logistics courses”, and regularly expand the list based on real search terms. Ad copy speaks directly to shippers, and the website keeps client and careers sections separate.
No. It's better to start with the routes and services where you have the best terms and margin, and give each one its own campaign. That way you see what a lead costs for each route and can easily reallocate budget when the market shifts.
We link leads to your CRM and send Google Ads not just the fact of a deal but its value. A regular contract gets a higher value than a one-off shipment, and the Maximize conversion value strategy gradually shifts budget toward profitable clients.
Yes, especially for companies that import or export goods. We set up campaigns in Ukrainian and, if needed, in the languages of the origin countries, taking into account where cargo ships from and to. We update ad copy promptly when routes or border crossing conditions change.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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