Procurement buyers search by grade, size and standard, not by slogans. We build campaigns around specifications and your catalog, filter out retail traffic and guide leads to a quote, in Ukraine and for export.
Manufacturers & B2B Suppliers We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
Alongside procurement buyers, you get private shoppers, students and people who want to do it themselves. Negative keywords like “DIY”, “essay”, “1 piece” and “jobs”, plus a minimum order quantity on the landing page, keep the budget for wholesale queries.
B2B buyers type a steel grade, size, standard or part number. We build keywords and ad groups by product category and specification, and send ad clicks to a page with specs, certificates and a form for attaching a drawing.
Weeks pass between a quote request and the first invoice: approvals, tenders, a trial batch. Remarketing with your catalog, certificates and case studies keeps you on the supplier list, and CRM statuses show which ads produced real orders.
Abroad there are other languages, terms and standards, plus competitors with a logistics advantage. For each country we create a separate campaign with localized keywords, a page in the market's language and an ad schedule matching local business hours.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
The core: product categories, specifications and “from the manufacturer”, “wholesale” and “custom” queries, with separate campaigns for export markets.
How it works 02For standard catalog items: a product feed and audience signals, but only after offline conversions are set up, to avoid small retail inquiries.
How it works 03We bring back people who downloaded the catalog or viewed specifications, with certificates, case studies and a reminder to request a quote.
How it works 04Videos of your production and quality control to warm up new buyers and for remarketing, especially in export markets.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
Frames, trusses and custom structures for industry. Product certificates available.
Send a drawing and we'll quote price, lead time and delivery in Ukraine and the EU.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Seasonality is set by your clients' industry: building materials and structures run from spring to autumn, agricultural supply peaks before the field season, and packaging before retail sales peaks. Corporate procurement also depends on budget cycles, so we launch campaigns before buyers place their orders.
We break down your product range by category and specification and identify high-margin items and minimum order quantities. For key categories we prepare pages with specs and a quote request form.
We set up GA4, GTM, enhanced conversions, tracking for catalog downloads and calls, and sending deal statuses from your CRM.
We start with Search campaigns built on specifications and wholesale queries. For export markets we create separate campaigns in the country's language with presence-based targeting.
We add remarketing for the long procurement cycle, and once deal data builds up, Performance Max and conversion value bidding.
Answers to the questions business owners ask most often before launch.
Yes, if procurement buyers look for suppliers in search, which is typical for new projects and when replacing a current supplier. Search volume is small, but the queries are highly targeted. We work with precise wording and specifications so you don't pay for random visitors.
We use negative keywords like “DIY” or “1 piece”, focus on “wholesale”, “from the manufacturer” and “custom” queries, and state the minimum order quantity in the ad and on the website. This reduces irrelevant inquiries without losing wholesale ones.
We create a separate campaign for each country: keywords in the market's language, local terms and standards, and a landing page with delivery terms and certificates. Targeting is based on actual presence in the country, and the ad schedule follows local procurement business hours.
The primary conversions are quote requests, inquiries with drawings and calls, while catalog downloads count as a secondary action. The real value shows up in offline conversions: when a CRM deal reaches the invoice stage, we send it to Google Ads with the amount.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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