Google Ads for Pet Stores

Usually not. We upload customer lists and turn on the new customer acquisition goal so ads either value new buyers higher or target only them. We retain loyal customers through cheaper channels: remarketing, newsletters and recurring delivery.

We give these items a separate label and set a higher ROAS target for them, or use them as an entry product for new customers. Profit comes from accessories and follow-up orders, so we look at customer value, not just the first order.

It depends on the product and category. Some veterinary products fall under the healthcare and medicines policy restrictions, so we check each such item before launch and exclude it from the feed if necessary. Grooming and hygiene products can be advertised without special requirements.

It turns a single purchase into a long-term customer relationship. We track it as a separate conversion with a higher value, so the algorithm looks for people ready to buy regularly.

We don't try to beat them on price for every food. We focus on niche diets, veterinary diets, advice, fast local delivery and convenient recurring orders, and we clearly show these advantages in the ads.