Flowers are bought urgently and for a specific date. We set up ads that show within your delivery area, highlight speed and handle peak days without overspending.
Flower Delivery We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
A large share of bouquets are ordered for today and for a specific hour. If the ad doesn't show your real speed or appears outside your delivery area, the click won't turn into an order.
A bouquet can be delivered quickly only within a certain area. Ad radius, bids by district and the ad schedule must match your couriers' real capacity.
Valentine's Day, March 8 and Mother's Day concentrate huge demand into a few days. Auction bids rise, and the budget can run out by morning if it isn't allocated in advance.
The bouquet in the ad should look exactly like the one the person receives. Outdated photos and flowers that are out of stock undermine trust and lead to cancellations.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
The main channel: urgent searches like “flower delivery today,” searches by district and flower type, and an ad schedule that matches courier hours.
How it works 02A bouquet feed with prices and photos to show in Shopping and across other Google inventory within your delivery area.
How it works 03Ads on Google Maps and in your business profile for people looking for a flower shop nearby who want to pick up the bouquet themselves.
How it works 04Reminders to loyal customers before important dates and repeat orders for birthdays.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
Fresh roses, peonies and seasonal bouquets. 24/7 delivery with a free greeting card.
Order online or via messenger. Pay by card or in cash to the courier.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
The biggest peaks are Valentine's Day, March 8, Mother's Day, September 1 and the days before New Year. In between, demand is driven by birthdays, anniversaries and thank-yous, so core campaigns run all year, and for peak dates we prepare separate budgets, copy and ad schedules.
We define your real fast-delivery radius and set up geotargeting by district and an ad schedule that matches courier hours.
We launch Search campaigns for urgent and occasion searches and prepare a bouquet feed with up-to-date photos and prices for Performance Max.
We count paid orders with value, calls and messenger inquiries, and import phone orders as offline conversions.
In advance we prepare holiday copy, asset groups and budgets, apply seasonality adjustments and monitor spend daily on peak days.
Answers to the questions business owners ask most often before launch.
We limit ads to a radius or a list of districts where you can actually deliver on time. For remote districts we set lower bids or separate ads with a different delivery time. We also account for the fact that the buyer may be in another city or country, so we show ads to people interested in your city too.
We prepare separate budgets and bids in advance, apply seasonality adjustments for Smart Bidding and monitor spend throughout the day. If production capacity is limited, we scale back in time so you don't collect orders you can't fulfill.
We track calls from ads and the website, and import confirmed orders from the CRM as offline conversions with value. That way the bid strategy sees real sales, not just online payments.
They're useful because shoppers see the bouquet photo and price right away. With Performance Max and a feed, bouquets show in Shopping and across other Google inventory. The key is up-to-date photos and prices, or Merchant Center will disapprove the products.
Yes, if you have a shop or pickup point. A business profile with current hours, photos and reviews helps people looking for flowers nearby, and we count directions and calls from Maps as conversions.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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