People choose a tattoo by the artist's style, not the nearest address. We target people already looking for a specific style or idea and bring them to a consultation with the right artist.
Tattoo Studios We group searches by intent: high-intent queries go into separate campaigns with higher bids, informational ones become negative keywords or content.
People look for a blackwork, realism or minimalist artist and are willing to cross the whole city. Advertising a “tattoo shop in general” without splitting by style brings in people your work doesn't suit.
Photos of work on bare skin or of fresh, irritated tattoos can get restricted or disapproved in Google ads. A portfolio that works well on Instagram isn't always suitable for ads.
Time passes between the first inquiry and the session: a sketch, a consultation, a deposit. Without tracking these stages, it's unclear which ads bring in people who actually make it to the chair.
General tattoo searches are often about ideas, symbol meanings and photos. Without negative keywords, budget goes to inspiration instead of bookings.
Every campaign has its own role. We set the order and budget after analyzing demand in your city and your competitors.
Campaigns by style and service — from minimalism to cover-ups of old tattoos — leading to the right artist's portfolio.
How it works 02Google Maps ads for “tattoo studio near me” searches and for people who want a piercing or a small tattoo without a long selection process.
How it works 03Carefully selected artist work in YouTube Shorts, Discover and Gmail for people still choosing a style and a studio.
How it works 04Brings back people who viewed the portfolio but didn't reach out: the decision to get a tattoo often takes weeks.
How it worksThis is just one variation. In a responsive search ad, we write up to 15 headlines and 4 descriptions, and Google assembles the best combination for each search.
Ad descriptions
Blackwork, minimalism, realism and cover-ups of old tattoos. Consult with the artist.
Send your idea on Telegram, and the artist will draw a sketch and suggest a session date.
Automated bid strategies learn from the data we feed them. That’s why we only count actions that lead to sales.
Demand seasonality
Many people plan large pieces for fall and winter, when a fresh tattoo doesn't need to be hidden from the sun and sea, while in summer demand partly shifts to small tattoos and piercings. There's a separate spike before holidays, when tattoo gift cards are bought as presents.
Google Ads restrictions in this niche
Tattoo services are allowed in Google Ads, but images with nudity or graphic details of the process and healing can receive an “Eligible (limited)” status or be disapproved, especially in display formats and Demand Gen. That's why we select work for ads separately from your social media portfolio. Laser tattoo removal is a cosmetic procedure, so we review any wording about results especially carefully.
We structure the website by artist and style, select work that's suitable for ads, and set up conversions for sketch requests, calls and messenger clicks.
We launch Search campaigns by style and service plus Google Maps ads, with an extensive negative keyword list for tattoo ideas, meanings and photos.
Together with the artists, we mark inquiries that reached the deposit stage and shift budget to the styles and artists that produce the most actual sessions.
We add remarketing to portfolio visitors and Demand Gen with vetted creatives to reach people who are still choosing an artist.
Answers to the questions business owners ask most often before launch.
Yes, tattoo services are allowed. The restrictions mainly concern images: nudity and graphic details can narrow ad serving or lead to disapproval. We select creatives and wording with these policies in mind.
We create separate ad groups for each artist's style and send that traffic to their portfolio. Once an artist is booked weeks ahead, we reallocate budget to others so we don't build up a waitlist.
We exclude those searches with negative keywords: ideas, meanings, free sketches, photos, pictures. We keep searches with intent to book: city, neighborhood, artist, price, a specific style. That way, budget goes to people who are ready for a session.
Yes, it's separate and highly targeted demand: people know exactly what they need. We advertise cover-ups through the portfolio, and laser removal with careful wording about results, since it's a cosmetic procedure.
We count clicks to Instagram and messengers as conversions, which lets us compare campaigns. For more accurate tracking, we recommend adding an inquiry form to the website: then an inquiry that reached the deposit stage can be marked in the CRM and sent back to Google Ads as an offline conversion.
Leave your contact — a specialist will review your ads or website and prepare a short breakdown with concrete next steps. No obligations, no hard selling.
We reply within 1 business day
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