Free audit

Brief

Tell us about your business

Choose how much time you have. The short brief is enough to start a conversation, the full one lets us prepare a strategy without extra follow-ups. Skip anything you don’t know.

Plus channels, leads and competitors

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Contacts
When is it convenient to reach you (optional)
Business and product
In a sentence or two
What earns you the most or what you want to sell more of
Your business model (optional)
Business stage (optional)
E.g. retail and wholesale: who buys and how you sell for each
Geography and languages
Ad languages (optional)
Goals
What do you expect from advertising?
What counts as a result (optional)
In words, numbers optional
Audience
Age, occupation, the problem they solve
Two or three types, how they differ and what worries them
Competitors and positioning
Names or websites, 2 to 5
Advertising and channels
Where do customers come from today?
Approximate monthly ad budget (optional) Not including our fee
State of your ad accounts (optional)
How long a customer takes to decide (optional)
Numbers, if you have them
Lead handling and tracking
Which tracking is already set up (optional)
Do you own the site, accounts and domain (optional)
How the sale happens (optional)
Finance (optional, full brief only)
Finally
Free audit