Practical articles on Google Ads, analytics and CRO from AdsConcept, a Google Partner agency.https://ads-concept.com/blog/en-UShttps://ads-concept.com/blog/google-ads-launch-checklist/https://ads-concept.com/blog/google-ads-launch-checklist/A step-by-step Google Ads launch checklist for 2026: business goals, measurement, account and campaign setup, ads, the website and the first weeks after launch.Thu, 15 Oct 2026 00:00:00 GMTGoogle Adshttps://ads-concept.com/blog/negative-keywords-guide/https://ads-concept.com/blog/negative-keywords-guide/How negative keywords work, where to add them, how to read the search terms report, and what changed with AI Max, broad match and negatives in Performance Max.Wed, 23 Sep 2026 00:00:00 GMTGoogle Adshttps://ads-concept.com/blog/landing-page-for-google-ads/https://ads-concept.com/blog/landing-page-for-google-ads/How to structure a landing page for ads: above the fold, the offer, proof, the form, speed and measurement. The checklist we use to review pages before launch.Wed, 09 Sep 2026 00:00:00 GMTCROhttps://ads-concept.com/blog/performance-max-when-it-wins/https://ads-concept.com/blog/performance-max-when-it-wins/A practical look at PMax in 2026: when it makes sense, how it cannibalizes brand traffic, which negatives and exclusions exist, and how to read channel reports.Wed, 26 Aug 2026 00:00:00 GMTGoogle Adshttps://ads-concept.com/blog/server-side-tracking-2026/https://ads-concept.com/blog/server-side-tracking-2026/What server-side tagging gives you, how it differs from Google tag gateway, how Consent Mode v2 works, and where to start so Smart Bidding gets clean data.Wed, 12 Aug 2026 00:00:00 GMTAnalyticshttps://ads-concept.com/blog/smart-bidding-troas-data/https://ads-concept.com/blog/smart-bidding-troas-data/Conversion thresholds for bid strategies, the learning period, lead gen conversion values, and the common mistakes that make automated bidding optimize noise.Wed, 29 Jul 2026 00:00:00 GMTGoogle Adshttps://ads-concept.com/blog/message-match-quality-score/https://ads-concept.com/blog/message-match-quality-score/What's really behind Quality Score, how Google evaluates landing page experience, and how to align the search query, the ad, and the landing page itself.Wed, 15 Jul 2026 00:00:00 GMTCROhttps://ads-concept.com/blog/ga4-google-ads-conversion-import/https://ads-concept.com/blog/ga4-google-ads-conversion-import/GA4 key event import or the native Google Ads tag? We break down enhanced conversions and show how to build a clean, duplicate-free measurement stack.Wed, 01 Jul 2026 00:00:00 GMTAnalyticshttps://ads-concept.com/blog/personas-that-change-ad-copy/https://ads-concept.com/blog/personas-that-change-ad-copy/Why demographic personas don't help your ads, and how to gather the motives, objections, and triggers that become headlines, assets, and campaign structure.Tue, 16 Jun 2026 00:00:00 GMTStrategyhttps://ads-concept.com/blog/research-first-ppc/https://ads-concept.com/blog/research-first-ppc/Most struggling Google Ads accounts don't have a bidding problem, they have a strategy problem. Here's what we check before any budget is spent, and why.Mon, 01 Jun 2026 00:00:00 GMTStrategy